INFORMAZIONI SU QUESTO EPISODIO
In this episode, I sit down with Rand Fishkin, founder/ex-CEO of Moz and founder/CEO at SparkToro, to talk about the importance of understanding your audience's sources of influence, finding SparkToros positioning, how B2B tech buyer journeys have changed and many (if not most) marketers don't know how to catch up, as well as the problem with SaaS product design.
Inglese
Stati Uniti
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ALTRI EPISODI IN QUESTO PODCAST
In this episode, Corrina owens, Senior ABM Manager at Gong, explains the major misunderstandings and misconcpetions around ABM, how companies need to shift their thinking around ABM's function, when B2B tech companies should consider an ABM motion, how she goes about understanding buyer groups, and…
In this episode, I sit down with Francis Brero, Co-founder and CPO at MadKudu, to discuss the state of PLG, four key (and surprising!) GTM findings from a recent marketing leadership discussion Francis attended, a use case that covers how Lucid increased revenue by 60% from product users, and what …
In this episode, Corrina Owens, Senior ABM Manager at Gong, explains the major misunderstandings and misconceptions around ABM, how companies need to shift their thinking around ABM's function, when B2B tech companies should consider an ABM motion, how she goes about understanding buyer groups, and…
In this episode, Sarah Segal, Director of Demand Generation at FullStory, took me through her thoughts on the state of demand generation, how she's building her team and setting them up for success, how she aligned with sales to build a chatbot that pushed $500,000 in pipeline in a single quarter, …
In this episode, Lori Sullivan, CMO at Mangomint, takes me through why vertical SaaS platforms are all the rage, why PLG brands need to use actual product imagery on their websites (instead of abstract images), and why B2B tech marketing teams should have dedicated development resources.
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