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Today we’re talking to Kristen Ray Keenan, a color and materials designer who’s worked for some of the world’s most iconic brands, including Nike, Ford Motor Company, and others. She’ll share how to create a strong emotional connection with the customer, specifically through the lens of color, mate…
Creating a content messaging system can feel daunting, but there are operational tools that can help you bring your message to life. Today we’re talking about a workflow that starts with insights, connects the dots, and ends in a fully built out content ecosystem that scales. Ecosystems are the bes…
Strategy is the difference between killing an hour drinking coffee as a team and running a productive brainstorm session. In this episode, we're covering the connections between goals, insights, ideation, refinement, and the results brand dreams are made of.
In this inaugural episode, Heather talks about what to expect from this podcast, why it matters, and why you should never ever label a deliverable "final."
Feedback is a powerful tool that can take creative teams on a rollercoaster of twists and turns. Today we're talking about how to take control of the chaos, empower the teams, and land confidently with our best work.
Dichiarazione di non responsabilità: Il podcast e la grafica incorporati in questa pagina provengono da Heather McGinley, che è di proprietà del suo proprietario e non è affiliato o approvato da Listen Notes, Inc.