INFORMAZIONI SU QUESTO PODCAST 🔗
Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football.
BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm?
We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees.
We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world.
Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm?
We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees.
We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world.
Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Frequenza di aggiornamento:
every 10 days
Durata media dell'audio:
33 minutes
Inglese
Stati Uniti
74 episodi
da 27 Luglio 2021
episodic
ULTIMO EPISODIO 🔗
Patrick discusses his career journey and how he landed at Coatings Unlimited. He talks about how opening a new office in Minnesota has been highly rewarding for him professionally and for the company.
Patrick considers how reading Coatings Unlimited's LinkedIn content helped him better understa…
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Cerca gli episodi passati di Evolving Engineering and Construction Brands.
EPISODI PRECEDENTI 🔗
Matthew and Hugh discuss the challenges of the construction labor shortage. They talk about demographics and how attracting people to construction alone won't solve the problem; technological innovations are needed.
Hugh discusses the impact of college costs on trade jobs and highlights the nee…
Matthew and Anna explore water scarcity challenges and sustainable communication strategies.
They discuss shifting attitudes toward water conservation and the "One Water" approach emphasizing collaboration.
Anna dives into adapting communication for diverse audiences and the US Water Alliance’s …
Matthew and Dane delve into the challenges and solutions for attracting and retaining technical talent in sectors like oil and gas, renewables, and more.
Dane discusses HUDDL3 Group's innovative software, Smart Search, which streamlines talent acquisition and management.
Matthew and Dane revie…
In this episode, Matthew discusses three trends that prompted him to transition from BD to Marketing.
He covers:
The three trends
People spend time online
People perform their own research
People make decisions on their timeline
Their applicability to E&C Firms
Their applicability in…
Adrian shares how he grew up in poverty and construction changed his life, leading him to create the camp to inspire and educate young people about the industry.
Matthew and Adrian discuss the importance of reaching young people early to generate interest in construction and the need for innovati…
Josh discusses his experience helping companies communicate and present themselves to clients in the AEC industry, including differentiation, active listening, and storytelling in winning jobs and building client relationships.
Matthew and Josh touch on the challenges of being a business owner …
Patrick discusses his career journey and how he landed at Coatings Unlimited. He talks about how opening a new office in Minnesota has been highly rewarding for him professionally and for the company.
Patrick considers how reading Coatings Unlimited's LinkedIn content helped him better understa…
How Hiedi’s experience in publishing sales, owning several businesses, and everything in between has set her up for success in a hybrid marketing / BD role.
Why building an authentic personal brand is key to building meaningful and long-lasting industry relationships.
How hosting a LinkedIn Live…
Jon’s most significant football moment followed immediately by COVID
How the Water/Wastewater industry requires a different style of communication
How choosing Skiing over a Dog Sled ride led to enormous extra work scope, Jon running his first project and kick-started his passion for BD
Jon was…
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