Building Content That Lasts in the Age of AI w/ Dave Kustin - Episode #53

Dave Kustin is a brand strategist and co-founder of ContentBacon, a company he built to solve a problem he saw in the market: businesses either hiring a random freelancer for $5 or paying massive retainers to big agencies—without much in between. With ContentBacon, Dave set out to create something different: scalable, transparent, and focused on delivering real content that actually works.

In this episode, Dave shares his journey from running an agency to launching a service company built for scale. He opens up about how joining EO (Entrepreneurs’ Organization) gave him the accountability and vision to grow, why letting go of being the “creative director” was so tough, and how he learned to be creative about building a company instead of just designing campaigns.

We also get into the realities of content marketing in 2025—why simply churning out AI-generated blogs won’t cut it, and why human fingerprints are more important than ever in creating content that resonates. Dave explains how his team uses AI as a partner for ideation and heavy lifting, but always relies on professional writers and editors to keep the heart in the work.

If you’ve ever struggled with scaling your business, debated whether content is really worth the investment, or wondered how AI is changing the game, this episode is packed with insights. Dave also shares practical tips, like how to start building content just by answering your top 10 FAQs, and why messy first drafts are better than waiting for “perfect.”

Join us for this conversation if you’re an entrepreneur, visionary, or team leader who wants to create a business that scales without losing its soul.

Here’s what we talked about:

- How Dave built ContentBacon, a scalable “anti-agency” for content marketing.

- Why EO and accountability groups helped him think bigger and scale.

- Why content still needs a human fingerprint in the age of AI.

- Start your content strategy by answering your top 10 FAQs.

- Why “perfect” content doesn’t exist—and messy drafts win.

Dave Kustin’s Social Links:
 LinkedIn:https://www.linkedin.com/in/davekustin/

Links:
Entrepreneur Intel: https://entrepreneurintel.com/
Stealth Consulting: https://stealthconsulting.com
Follow Wesley Mathews on LinkedIn: https://www.linkedin.com/in/wesleymathews/