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Join Richard Wall, Campaign Marketing Manager at Spotler UK, and Kate Barrett, Founder and CEO of e-Focus Marketing, as they dive deep into the world of RFM modelling. In this episode of "Email and Beyond," they explore the relevance of RFM analysis in today's marketing landscape, debunking the my…
Welcome to the Email and Beyond Podcast with Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK. In this episode, they dive deep into the often misunderstood Gmail Promotions Tab.  Contrary to common perceptions, the promotions tab is no…
Join Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK, in a candid therapy session as they explore the email marketing frustrations and pet peeves that need to be banished to Room 101. In this episode, they dissect common practices that…
Ready to elevate your B2B email marketing game? In this power-packed episode, Kate Barrett, Founder and CEO e-Focus Marketing, and Richard Wall, Campaign Manager for Spotler UK, dive deep into the world of email automation, unlocking the secrets to transform your campaigns and boost engagement. J…
Dive into the fascinating world beyond email marketing as Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK, explore the intricacies of data – a crucial aspect that shapes effective marketing strategies. In this episode, they unravel the …
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