Drapers Talks podcast: Digital directors debate the state of ecommerce, including Urban Outfitters, Crew Clothing and more

Which ecommerce trends deserve investment? And which are simply hype?

This panel of digital directors from across the fashion and retail industry explores the trends and technologies worth investing in, the opportunities for online growth and the strategies driving success in today’s turbulent market.

From AI strategies – ignore or invest? – to the customer behaviours shaping digital decisions, from agentic to search and social, our panellists share what is working, what isn’t and where they believe brands and retailers should focus next.

Part two of Drapers’ Inside Ecommerce series, in partnership with Commerce, this session also offers advice for the next generation of digital talent, from the skills that really matter to building a career in an industry undergoing rapid change.

Panel:

– Ian Smith, ecommerce and marketing director, Urban Outfitters

– Raine Peake, ecommerce director, Crew Clothing

– Stephen Langford, founder, Langford Digital Advisory, ex online and omnichannel director, Marks & Spencer

 Host:

– Graeme Moran, associate editor, Drapers