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Every company has values. They're on the wall, in the handbook, probably in a custom font. Most of them 'are bland, toothless, or just plain dishonest.' In Episode 03, Jo and Kristy get into taxonomy of corporate values and why most companies get them wrong. We break down the Lencioni taxonomy,…
In January 2026, Mark Carney stood at Davos and said what most people in power have spent years carefully not saying: the old model isn’t coming back, and nostalgia isn’t a plan. We had so many thoughts, and we still have more. The speech didn’t come out of nowhere. It landed at the end of a long a…

Don't Buy It

The most powerful boycott in American history lasted 381 days and started with a murder. Seventy years later, the biggest boycott story of the year is about oat milk and a chatbot. Welcome to consumer power, where the stakes swing from life and death to a very bad website. Everyone says vote wi…
The brand that trademarked radical transparency just got sold to the least transparent fashion company most people can name. In this episode we break down the Everlane acquisition by Shein -- what actually happened, why it hit so hard, and what it reveals about the gap between values as a brand…
The most powerful boycott in American history lasted 381 days and started with a murder. Seventy years later, the biggest boycott story of the year is about oat milk and a chatbot. Welcome to consumer power, where the stakes swing from life and death to a very bad website. Everyone says vote with …
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