INFORMAZIONI SU QUESTO EPISODIO
James and Andy unpack the importance of understanding business models, sales team dynamics, and the complexities of the customer journey to set aligned and realistic goals.
What You’ll Learn:
1) How to set realistic goals and expectations for a successful paid media campaign.
2) How to tailor your approach based on your business and revenue model.
3) The impact of sales team structure on goal setting.
4) Measurement strategies that move beyond traditional in-platform KPIs.
Join us on Digital Banter as we dive into the crucial first step of planning any ad campaign: setting goals and expectations.
Inglese
Stati Uniti
TRASCRIZIONE 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
CERCA TRA GLI EPISODI PASSATI
Cerca gli episodi passati di Digital Banter.
ALTRI EPISODI IN QUESTO PODCAST
Most B2B marketers optimize landing pages for one thing: conversions. But what if that approach is actually hurting your results?In this episode of Digital Banter, Andy and James are joined by Tas Bober, founder of The Scroll Lab, for a fresh take on landing page strategy: optimizing for consumptio…
Effective product marketing can make running successful paid media campaigns a breeze. Unfortunately, in many organizations, these two teams don’t collaborate as they should.Demand gen teams often take messaging and positioning into their own hands. They test and iterate messaging based on performa…
In this episode, James and Andy tackle the crucial step of conducting a paid media content audit.
Learn how to audit your existing content, identify gaps, and ensure that your content fits your sales motion while being optimized for the right channels.
What You’ll Learn:
1) How to keep your conten…
On this week's episode, James and Andy explore the crucial step of mastering audience research and segmentation. Learn how to identify and target the right audience for your ad campaigns by understanding who they are, where they spend time, and their pain points. Discover techniques for defini…
Dichiarazione di non responsabilità: Il podcast e la grafica incorporati in questa pagina provengono da Andy Groller and James Kravic, che è di proprietà del suo proprietario e non è affiliato o approvato da Listen Notes, Inc.
MODIFICA
Grazie, ci hai aiutato a mantenere aggiornato il database dei podcast.
