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Adam sits down with Lance Fite, VP of Sports at Visit Mesa, to unpack how sports tourism became Mesa's biggest tourism driver, booking 60,000–80,000 room nights a year. Lance shares his path from pro basketball to DMO leadership, the story behind Arizona Athletic Grounds (a 280-acre sports complex …
In a solo episode, Adam Stoker unpacks a shift he can't stop thinking about since the latest CMO Jam: the agency-of-record model in destination marketing is about to change — whether agencies drive it or clients do. Adam walks through the forces quietly reshaping the relationship — media commission…
Adam sits down with Lance Fite, VP of Sports at Visit Mesa, to unpack how sports tourism became Mesa's biggest tourism driver, booking 60,000–80,000 room nights a year. Lance shares his path from pro basketball to DMO leadership, the story behind Arizona Athletic Grounds (a 280-acre sports complex …
Travel Nevada CMO Keelie Cox joins the show to break down "Get a Little Out There," the destination's five-episode series with free solo climber Alex Honnold — from the initial pitch and contracting logistics to the numbers behind it: 1.75 billion earned media impressions and over four million hour…
Tori Davis, President & CEO of Experience Ruston, Louisiana, joins Adam Stoker to talk about her path from marketing intern to DMO CEO, and the "three I's" framework she's using to guide the destination — Impact, Investment, and Identity. She and Adam also dig into how Ruston is preparing for L…
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