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In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Jean Perez, Director of Data, Analytics and AI at Valuedynamx, to explore how organizations can turn AI pilots into production-ready solutions, test recommendations beyond human intuition, and balance customer loyalty with business budgets. Drawing from nearly a decade of experience managing the end-to-end data journey at Valuedynamx, Jean shares how data governance, experimentation, and AI can help businesses deliver more relevant customer experiences while driving measurable commercial value.
The conversation explores what it takes to move AI from experimentation into production, including the importance of governance, regulatory requirements, data quality, and clearly defined success metrics. Jean explains how Valuedynamx combines collaborative filtering and content-based filtering to create personalized recommendations, while testing those recommendations against real-world customer behavior rather than relying solely on what looks intuitive to human testers. He also discusses the growing importance of loyalty programs, how brands can maximize the value of their budgets, and how AI-powered and agentic commerce could reshape loyalty and shopping in the future.
Jean also provides a look inside the technology powering Valuedynamx's data and AI capabilities, including AWS, Amazon Bedrock, Databricks, and Tableau. Whether you're a data leader, marketer, loyalty professional, AI practitioner, or business executive, this episode offers practical insights into using data and AI to create better customer experiences while generating measurable business value.
Main Topics Covered
- Moving AI Pilots Into Production
- Testing Recommendations Beyond Human Intuition
- Balancing Loyalty Value and Budgets
- Tech Stack
Connect with Jean Perez
- Website: https://www.valuedynamx.com
- LinkedIn: https://www.linkedin.com/in/jean-perez-dataai/?isSelfProfile=false
- Valuedynamx LinkedIn: https://www.linkedin.com/company/valuedynamx/
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Connect with David Finkelstein
Connect with Jessie Lizak
