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"Most brands chase trends. Alo chased a woman. They followed her from the yoga studio to the street, from the street to the airport, from the airport to the wellness club, from the wellness club to a superyacht in Cannes." A catalogue arrived in the post. Beautifully produced, heavy in the hand, u…
Everything brands need to know about TikTok Shop: the $64 billion platform changing the way we shop. This week on Decode Sessions, we're diving into one of the biggest shifts in modern commerce: TikTok Shop. With billions in revenue, one-click purchasing and a generation that's shopping through c…
"Clubbing is out. Vitamins are in. The wellness economy has built a better version of the nightclub, and the fashion and beauty brands that understand this will win Gen Z." The wellness economy is the fastest growing consumer trend reshaping fashion, beauty and lifestyle brands in 2026. In this ep…
"Live shopping conversion rates are 10 times higher than traditional e-commerce. The fashion and beauty brands that move now will own this space before it gets crowded." Live shopping, social commerce and e-commerce strategy are reshaping how fashion and beauty brands sell in 2026, and most brands…
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