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A 7-year shelf life and zero refrigeration required changed everything for one backpacking trip, and it became the foundation of an entire company. Sara Willis built Luxefly Basecamp from that single insight.
On this episode of #DAREwithDarwoft, a podcast from Darwoft in collaboration with Oregon Entrepreneurs Network, Sara Willis, founder of Luxefly Basecamp, joins Ned to talk about building a gourmet freeze-dried food brand as a solo founder, what it took to 5X sales in a single month, and her plan to turn a backpacking staple into a billion-dollar company.
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