Why Forcing Yourself To Work... Never Works

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What if the way we motivate people is mostly wrong?

That was the argument at the heart of Drive. But fifteen years later, too many companies, schools, and families stubbornly cling to the old ways.

So, I made a video revisiting the book and highlighting the seven ideas that still matter most.

The core lesson: You don’t install motivation in people. You create the conditions for it.

Subscribe for more on motivation, performance, and doing work that actually matters. See you in the next one.

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To find out more about Daniel Pink, his books, and view his resources, visit https://danpink.com

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