INFORMAZIONI SU QUESTO EPISODIO
Acquisition, activation, retention, referral and revenue. This the the framework that makes up any robust digital marketing campaign. Coined originally by Dave McClure of 500 Startups, the framework fits tourism and economic development marketing quite nicely.
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CERCA TRA GLI EPISODI PASSATI
Cerca gli episodi passati di Cutting Through The Noise.
ALTRI EPISODI IN QUESTO PODCAST
In this podcast episode of Cutting Through the Noise: Destination Marketing Kyle and Shawn discuss important digital efforts that can drive leads for economic development firms, including a robust customer relationship management strategy, enticing, location-specific content and partnerships with y…
In this podcast episode of Cutting Through the Noise: Kyle and Shawn discuss referral marketing. In destination marketing, it can be a powerful tool for good, or a powerful tool for evil! Okay, maybe evil is a bit hyperbolic, but it can really impact travel.
Referral marketing is packaged and de…
Looking to improve the performance of your website? Who isn't. In a marketing world with a lot of shiny objects, digging into Google Analytics can find its way pretty low on the to-do-list. We hope to encourage you in this episode that the time is well spent. A small investment in conversion optimi…
In this episode of Cutting Through the Noise: Kyle and Shawn talk retention: What does it take to keep your travelers coming back year after year. People spending their hard-earned money and using valuable vacation time to visit YOUR destination or to relocate to your city: why?
We look at custo…
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