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What happens after a senior living tour may be more important than the tour itself. In this episode of Contributor Wednesday, Christy Van Der Westhuizen, SVP of Sales & Marketing at Jaybird Senior Living, introduces the concept of the "parking lot conversation"—the honest discussion families have once they leave your community. She explains how sales professionals can intentionally shape those conversations by creating personalized, emotional tour experiences that families continue talking about long after they drive away.
Christy discusses:
- Why the "parking lot conversation" influences move-in decisions
- Creating personalized tours through effective discovery
- Why families remember feelings, not features
- Asking questions that uncover and address hesitation
- Giving families the language to confidently discuss your community with other decision-makers
- Following up in a way that reinforces the emotional connection from the tour
Meet Our Contributor
Christy Van Der Westhuizen: https://www.linkedin.com/in/christyvdw
Watch More BTG
https://www.btgvoice.com/shows
Produced by Grit & Gravel Marketing
Inglese
Stati Uniti
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