Collaboration at Scale: How Indie Beauty Brands Grow Together with Lynn Power

In this episode of Commerce Beyond Borders, hosts Renee Hartmann and Chris Baker sit down with Lynn Power, a former advertising executive turned entrepreneur behind several innovative beauty ventures.

After decades in the ad world, Lynn took the leap into entrepreneurship — launching MASAMI, a premium clean haircare brand rooted in Japanese seaweed ingredients, and Isle de Nature, a luxury bee-powered home fragrance line. Most recently, she founded the Power Beauty Collab, a collective of 65+ indie clean beauty brands that work together on retail activations, co-marketing, and content creation.

We cover:

• 🌿 How Lynn built MASAMI and the Japanese ingredient story behind the brand

• 🐝 Why she launched Isle de Nature and the role of luxury home fragrance in her portfolio

• 🛍 How the Power Beauty Collab is rewriting the rules for indie brands through shared shelves, events, and campaigns

• 📣 Lessons learned from live shopping, influencer partnerships, and content strategies

• 💡 What really matters to today’s beauty consumers (spoiler: results > founder stories)

• ⚖️ The realities and challenges indie brands face in the current retail environment

Whether you’re growing a beauty brand, exploring new retail models, or curious about what it takes to build with integrity and innovation, Lynn’s story offers both inspiration and practical insight.

🔗 Tune in to hear how indie brands are proving that collaboration is the new competition.