How Much Does It Cost to Self-Publish a Book?

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Welcome to the Coach Write Podcast.
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I'm your host, Helen O'Neill, and this is
episode 43.
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We can be a bit funny about money,
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and when you're considering whether
self-publishing is the right route for
you,
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it is a very important consideration.
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So today we're going to be answering a
question I get asked a lot.
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How much does it cost to self-publish a
book?
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It is a question that, if you look it up
on the interweb,
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will give you an answer.
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Of somewhere between nothing and tens
thousands of pounds.
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Helpful. And you know me, I do like to
dispel a myth,
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so we're going to walk through the choices
you can make depending on your budget
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and your desired outcome for the book.
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Before we do that, quick one on
terminology.
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We're going to be using self publishing
and independent publishing interchangeably
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today. But we are going to assume that you
want to create a professional product.
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We're also going to talk about hybrid or
partnership publishing,
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where you outsource the production of the
book entirely to a third party.
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And I'm in the UK, so I'm going to share
figures based on the typical cost
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in pounds as of 2026.
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will vary slightly depending on where you
are in the world and when
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you are listening.
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But they will be useful as starting points
regardless.
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when people are writing their first book,
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they can shy away from the topic of money.
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Like somehow it's an unworthy goal to want
to earn royalties from a book
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and the cost of production is unknown.
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When you self or independently publish,
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you become the publisher. That means all
of the decisions that
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a traditional publisher would have made
now sit with you.
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Those decisions include who edits the
book,
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what the cover will look like,
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what font you will use, and other
stylistic choices.
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Where will the book be sold and how will
you get the book into the hands of
readers?
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As you know, one of my favourite
questions.
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And of course, as you face into those
choices,
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you can decide based on time, money,
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and the capability that you have.
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You can bootstrap.
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Decide not to get a professional edit and
risk the wrath of the
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one star review brigade who will tolerate
the odd typo,
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there are always a few, but not pages of
sloppy text.
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You could create your cover on Amazon.
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They have a tool for that. Not sure I've
ever bought a book that looks like that,
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but you absolutely could. You could turn
your Word document into a
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PDF and just upload that. Compare it to
the books on your shelf.
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And see how it stacks up. Bootstrapping is
a low financial investment that often
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leads to a lower quality product.
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Unless you have design skills or are lucky
enough to have people in your network
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who will copy edit for free. This isn't
the recommended approach.
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At the other end of the spectrum,
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you can spend an awful lot of money.
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Hybrid publishers tend to cost upwards of
£10,000.
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There are some great ones who will produce
a high-quality book for you,
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and there are some sharks. Unless you are
excellent at marketing,
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most authors that go this route do not
earn out.
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There's no right way to write.
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And neither of these options is wrong as
long as you go in with your eyes open
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and make the right choice for you and your
book project.
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Let's get into the detail. There are six
main areas where you can spend your money
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when you self-publish a non-fiction book.
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And I'm going to go through each one
briefly and then we'll pull them together
into
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the three tiers. So first you've got
editing.
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This is the biggest single cost,
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and it's the one I would be
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most
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Cautious about cutting. Even if you were a
journalist earlier in your career
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or are just really, really good at
grammar,
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we simply get too close to our work when
we write a book.
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The mistakes become white noise and we
don't see them.
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There are three kinds of editing.
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You might need them all, you might not.
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You've got developmental editing,
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which is sometimes called structural
editing,
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where you look at the big picture.
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This is all about whether the book hangs
together,
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whether the argument is clear,
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whether there are things missing or things
that need to be cut.
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For a non-fiction book of let's say 50,000
words,
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you might expect to pay somewhere between
£1,000 and £1,500
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for a professional development edit.
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Sometimes it can be more. If it's your
first book,
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this money can be well spent. You'll get
detailed feedback that will make
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the framework of your book.
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the strongest it can possibly be.
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You can also, if you feel comfortable to
do so,
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use AI to help. This is a good option if
you have a background
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in designing training programs,
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for example, where you might be more
familiar with structure.
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You could also ask people to alpha read
for you,
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where you give a very rough draft to
people for feedback
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and consolidate that feedback into your
manuscript.
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I used a structural edit for my first book
and most people benefit from
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it the first time they write long form.
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then you have copy editing or line
editing,
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which is working at the sentence and
paragraph level.
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It's looking for clarity, flow,
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consistency, grammar.
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Making sure you haven't used three
different spellings for the same term.
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Yes, I'm certainly guilty of that.
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Editors are very useful. Cost wise,
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you are looking at somewhere between £700
and £2,000.
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It's going to depend on the length of the
book and also the quality of your writing.
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It's not uncommon to share an excerpt of
the book with a potential editor
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so you can make sure you're a fit.
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And part of that review will be how much
self-editing you've already
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done.
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If you do nothing else that we talk about
today,
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this is the step where I recommend you
spend your money.
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Then you have proofreading, which is the
final check.
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It's designed to catch all those niggly
little typos and errors that everybody
else
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has missed. This can cost anywhere from
£300 to £800.
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And these are professional rates.
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Personally, I always work with editors who
are accredited by
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the Chartered Institute of Editors.
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and Proofreaders or C I E P. They publish
suggested rates on their website.
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They've also got a really useful directory
where I've always found my editors from.
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The next thing is cover design.
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We judge books by their cover.
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Your book needs to look like similar
books,
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just a bit different. At the lower end of
the budget scale you can
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buy a pre-made cover where a designer has
created a template.
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And simply adds your title and your name.
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These can cost somewhere between £50 and
£150.
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You can get a custom cover from an
experienced book designer,
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which is at the high end of the market and
typically runs from £300 to well over
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~ £1,000. In the middle, you've got
services like 99 Designs,
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which connect designers with authors to
create covers.
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This is the service I used for my most
recent title,
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Enough, and it was around £300.
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There's also do-it-yourself options using
tools like Canva,
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but unless your design skills are very
good,
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they do tend to look handmade.
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Fine for your lead magnet or your
workbook,
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but likely to drag your brand down for a
business book.
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Number three, formatting.
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Now this is sometimes called typesetting.
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It's how the inside of your book looks.
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These are the font choices, the margins,
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the chapter headings, all the spacing,
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how quotes and lists are laid out,
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bullet points, all that detail good stuff.
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You've got two main routes with this.
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You can do it yourself with software.
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Vellum if you are a Mac owner,
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Atticus if you use a PC. Both cost around
£250 and
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do a decent job, although formatting is
fiddly.
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So put plenty of time aside for it.
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There are also some free options,
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but those are even more fiddly,
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so I'm not going to talk about them today.
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The other option is to hire a professional
typesetter,
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which is typically going to cost somewhere
between 300 and £1,000,
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depending on the complexity. If your book
has a lot of diagrams,
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tables, exercises, or worksheets,
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which many coaching books do.
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It is worth paying somebody who knows what
they're doing.
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I purposefully don't have pictures in my
books,
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so I can do my own formatting.
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If I did include images, I would
definitely hire someone to do this for me.
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Number four, ISBNs and other admin stuff.
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So ISBNs are a smaller cost,
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but they are so important.
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An ISBN is the unique number that
identifies your book.
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In the UK, these are issued by a company
called Nielsen,
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and you can buy them from the Nielsen ISBN
store.
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You can buy one for about £100 or a
block,
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which makes them much cheaper per unit.
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You need one ISBN per format.
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So one for your paperback, your hardback,
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your ebook, your audiobook. They'd all
have their own ISBN.
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There are different ways of getting them
depending on where you are in the world.
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So please do check that if you're not in
the UK.
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The other thing to note is that if you
publish through Amazon,
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they will give you the option to use their
version of an ISBN called an ASIN.
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That sounds great, but it means you're
limited to selling the book only through
them
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and they are the publisher of record.
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So again, I really don't recommend that.
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So if you're a coach or consultant using
your book to build your business,
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I suggest buying your own ISBNs.
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It's one of the smallest investments that
has one of the biggest effects
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on how professional your book appears.
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one more piece of admin that can be easily
forgotten if you're in the
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UK or Ireland is that we are legally
required to send a copy of every book
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to the British Library's legal depository.
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within a month of publication.
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So when you self publish, that publisher
is you.
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It's not expensive. It's the cost of one
copy of your book and postage,
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but it can be easy to overlook and it's a
legal requirement,
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so make sure you do it.
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Then we have printing and distribution.
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Gone are the days, thank goodness,
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of doing huge print runs and keeping books
stacked in the garage.
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These days, the online stores all use
print on demand.
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And the even better news is that these
services are free to upload your book to.
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Instead, there's a print cost that comes
out of the sale price.
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But you are going to want to factor in
those proof copies that I've mentioned
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and author copies for things like events.
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gifts and so on and so forth. Not a huge
amount of money,
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but something not to be forgotten.
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And lastly, number six, marketing and
launch.
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There's that all-important question again.
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How do we get our books into the hands of
readers?
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You can post on social media and tell all
your friends which is free
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and you can spend some money on marketing.
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Set a budget aside for marketing and stick
to it.
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A party for your book launch
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might be really fun and it might be really
expensive to host and probably won't
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be hugely effective to the rankings.
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Paid advertising might not be glamorous,
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but it can be hugely effective.
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You can consider PR, working with
influencers,
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running promos,
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You can do as much or as little as you
choose.
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Just remember a book is an asset and
marketing is an ongoing process,
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not something that's once and done.
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So, with all that information,
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what do you choose? If you have money to
spend and aren't concerned about earning
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out, handing the process off to a hybrid
publisher might be for you.
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If you're considering that route and
exploring and the process starts to feel
pushy,
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trust your instinct and choose wisely.
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It's a big investment. If you're more
entrepreneurial and want a professionally,
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independently published book, look where
to invest your money versus where
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to invest your time. This will depend
somewhat on your skills.
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Consider if you want to publish one book
or more than one book.
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If it's the latter, it might be worth
learning how to do more
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of the aspects yourself. Choose a team
that can support you,
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a professional editor.
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A specialist cover designer. These will be
money well spent in the longer term.
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When people ask me why I chose independent
publishing,
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I say control, time to market,
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and money. And I do make money out of my
books.
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A big reason for that is that I've
integrated them closely into my business.
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I do want to circle back on something
we've touched on a few times in this
episode,
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and that's time.
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Please do factor it in. If you're
listening and thinking that you're
determined
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to format your own book only to realise
that it takes you weeks,
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consider whether your time is better spent
elsewhere.
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Could you outsource that work and earn
more money coaching?
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Probably. Or do you just want the
satisfaction of tinkering with it
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and getting it right? That's fine too,
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as long as it's a conscious choice.
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Consider your authorship a business.
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And make strategic choices. That doesn't
mean it's not worth doing things yourself,
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as long as, as we said, you're choosing
what's best for you.
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So if you're listening and thinking,
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~ where am I going to put my money?
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My recommendation is always the same.
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If you can only afford to invest in one
thing,
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choose editing. Your words matter and
making them as clear as possible is vital.
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If you can invest in two things,
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add a professional cover.
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It's the first thing people see.
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And in business nonfiction, it signals
credibility before anybody reads a word.
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And third, buy your own ISBNs if you
possibly can.
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It's the smallest cost that protects your
professional identity.
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So, where can you save money? Well,
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formatting is one area where good
software,
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a bit of patience, and being sensible
about not putting too many pictures
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in your book can get you a very
professional result,
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Marketing can start with your own network,
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your newsletter, and your existing clients
before you spend anything on advertising.
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Although advertising is useful to learn if
you're trying to build your practice.
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That audiobook, that ring bound workbook
accompaniment,
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those can come later once you know how the
book.
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Is being received. Remember, as you'll
have heard me say many times before,
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there is no right way to write,
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and there is no right way to publish.
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Consider your goals, your time,
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your resources. Let's see those words in
the world.
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I mentioned briefly last week that I'm
currently revamping Coach Write 90 ahead
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of opening the doors in January 2027 and
will be going through each stage
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of writing and publishing a book.
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It's going to be a hybrid programme,
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part one-to-one, part group, and I'll be
sharing more details over the coming
weeks.
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But if you would like early access and
that founder discount,
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go to CoachWrite.co.uk
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Forward slash coachwrite 90 or pop your
details in the wait list.
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Thank you so much for listening today.
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If this episode was helpful, please share
it with someone else who's thinking about
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writing their book. Next week I'm meeting
with Dr.
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Clare Mulligan Foster, and we'll be
talking all about her book Supporting
Midlife
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Career Transitions Through Coaching,
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a psychological guide. I'll see you for
the next chapter.