That time when you sell your company for growth only to buy it back because your buyers couldn't handle it… (with Beth Trejo)

Beth Trejo, CEO & Co-Founder of Chatterkick, has a horror story—but it's not about a difficult client. It's about a partnership that nearly cost her everything she built.

Beth's entrepreneurial journey started early. After winning a competition and walking away with $1,100, she bought a laptop, had a conversation with a friend, and launched a social media business. Chatterkick thrived—but as Beth began building her family, she felt the company needed more resources and guidance than she could provide alone. So she sold it.

Looking back, the red flags were there from the start. The acquiring company's portfolio was rooted in farming and milling—industries worlds apart from social media. Chatterkick was the odd one out, and the misalignment only deepened over time. Within three years, it became undeniable: they simply didn't know how to run a social media business.

The pressure was immense. Beth was navigating the very real possibility of losing the company, watching her team's livelihoods hang in the balance—all while raising young children at home. But she refused to walk away from what she had built from scratch. She fought back, bought Chatterkick back, and made a decision she wouldn't repeat: this time, she would grow it on her own terms, alongside the team that believed in it as much as she did.

Watch this episode to hear the full story.

Morgan Friedman
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