11 Giugno 2026

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404 Script Not Found Talking Tech in Sports with Bryan Bedford

Ever wonder how 80,000 people can upload to TikTok at the exact same time during a halftime show? Or how NFL teams are using AI to draft the next superstar? This week, Kat flies solo (while Ian is off "hosting partners"—sure, Ian, we know you're golfing) to sit down with Bryan Bedford, Cisco’s Director of US Commercial Sports, Media, and Entertainment. Bryan shares his hilarious journey from college football coach to tech leader, why massive sports brands actually have tiny IT teams, and how Cisco, NVIDIA, and Splunk are teaming up to build the biometric, hyper-personalized stadium of the future. Plus, Kat teaches a tech executive how to use the 'Do Not Disturb' button.

If you want to see what that tech looks like in action, click here: https://www.cisco.com/site/us/en/solutions/industries/sports-media-entertainment/index.html#tabs-9da71fbd27-item-1288c79d71-tab

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