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Real people are becoming one of the biggest differentiators in digital PR pitches—especially as journalists grow wary of AI-generated “experts.” Becca Peel, Head of Digital PR at Tank, breaks down exactly how her team finds, verifies, and pitches real people and case studies for its campaigns. In…
Google's Personal Intelligence, ChatGPT memory, and Gmail integrations are quietly reshaping AI search results — and almost nobody is measuring it. In this episode, Garrett Sussman (iPullRank) breaks down his hands-on experiment seeding fake personas with emails, photos, and personas to see exactl…
In this episode of the BuzzStream Podcast, host Vince Nero sits down with Mike Fahey, founder of Fahey Communications and a 15-year newsroom veteran (Boston, Baltimore, four Emmys) turned political press secretary and PR agency owner. Mike breaks down how newsrooms are actually structured, why pitc…
In this episode of the BuzzStream Podcast, host Vince Nero talks with Dominic Ponsford, editor-in-chief of Press Gazette, about the state of journalism in the age of AI. Dominic has covered the industry since the 1990s and offers a candid, data-informed look at how publishers are losing ground to…
How do you show up in AI answers when there's no keyword to rank for and no click to track? Vince Nero talks with Dixon Jones — Majestic brand ambassador and CEO of Inlinks and Waikay ("What AI Knows About You") — about measuring and improving how LLMs understand your brand. They cove…
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