Jason Green: Vertical Farming & Food

In this conversation, we talk with Jason Green, the CEO and Cofounder of Upward Farms. At Upward Farms they're helping shape the future of food by growing organic, leafy greens and fish in a complete vertical farming ecosystem. In this conversation we cover the future of food, the work they're doing at Upward and how the tide is turning, how business as usual is over, and how we now have the opportunity to step up and build the future that we want to live in.

Chapters

00:00 Introducing Jason Green and Upward Farms
01:05 Livable cities and the scale of food production
04:00 Urban agriculture and regional supply chains
06:30 Energy, automation and regional production
08:24 Growing greens and fish in one ecosystem
09:26 The changing economics of agriculture
11:28 Energy abundance and automation
13:29 An abundance agenda for food
17:04 Who does the food system serve?
17:59 Consumer choices and affordable quality
21:25 The full cost of food
23:08 Trust, brands and simple ingredients
27:21 Transparency, standards and ecosystems
30:15 Freshness and supply-chain trade-offs
32:47 The tools and will to build
35:11 Capital, disruption and business as usual
38:11 Where Upward was headed in 2021

Links

• Upward Farms — March 2023 cofounder update

Thanks for listening to this episode of the Build the Future Podcast. This is a project by World's Fair Co. You can learn more at worldsfair.org.