Do this today before your competition does

Date: October 8th, 2026

Summary: Kevin King explains how to claim a short category URL on Amazon, like amazon.com/candles, before a competitor takes it, and walks through Dan Ashburn's seven-step playbook for getting ChatGPT and other AI engines to recommend your brand. He also breaks down how Stickerbox went from $3,000 a month on TikTok Shop to $50,000 in a single day, alongside new data on Alexa-driven shopping traffic and a tool that splits a consumable brand's TACoS between new and repeat customers.

Key Points Discussed:

• Claiming the aisle: Amazon lets Brand Store owners request a short custom URL, and each category word can point to only one store
• Amazon's Brand Store data: new-to-brand visitors are 62.7% more likely to buy and spend 72.3% more per order
• How to request a short URL through the Amazon Ads console (not Seller Central) in four steps, with approval in 24 to 48 hours
• Tracking each placement with channel tags in Stores Insights, and where to keep using Amazon Attribution links for the Brand Referral Bonus
• A compliant route for non-US sellers onto TikTok Shop US through their own US company
• Marketing Misfits with Jono Alderson, former head of SEO at Yoast, on whether SEO is dead in the age of AI search
• Alexa traffic to Amazon product pages up almost 490% in 11 months, with a holiday spike that has largely held
• ChatGPT names only two or three brands per category: Google organic converts around 1.8% against roughly 16% for ChatGPT traffic
• Dan Ashburn's seven-step answer engine optimisation (AEO) playbook, from Bing Webmaster Tools to rewriting 30% of key pages every 90 days
• Why a consumable brand is really two businesses, and how blended TACoS can hide losses on new customers
• Stickerbox case study: $367,480 in TikTok Shop revenue in under three months, 99.6% of it from affiliate creators
• Spin Master's reported $35M to $50M acquisition of Stickerbox maker Hapiko, about nine months from launch

Links Mentioned:

• Ecom Coffee Break: twice-weekly ecommerce news and marketing tips
• Online Seller Solutions (Vanessa Hung)
• Selling on TikTok Shop US from outside the USA: Dan Ashburn's live session replay
• Marketing Misfits: Is SEO Dead? The Truth About AI Search, AEO, and Google in 2026
• AI SEO in 44 Minutes: How to Get ChatGPT to Recommend Your Business
• My Real Profit: audit your new-customer vs repeat-order split
• House of Marketers: the Stickerbox launch campaign
• Bullseye Sellers: the Stickerbox TikTok Shop turnaround

Hot Picks:

• TikTok adds an AI shopping assistant and brand direct buying
• Alexa for Shopping 100,000 prompt study
• ChatGPT ads just got serious for e-commerce brands

Stump Bezos Answer: According to a16z, as of April 2026 only 2.2% of US households pay for an AI tool subscription like ChatGPT or Claude.

Parting Shot: "You don't learn to walk by following the rules. You learn by doing, and by falling over." - Richard Branson

Find us at BillionDollarSellers.com

Follow me on Twitter and LinkedIn.

See the full Billion Dollar Sellers Media Library

Ask the Ecom Oracle your ecom questions (better than Chat GPT!)