INFORMAZIONI SU QUESTO EPISODIO
In this episode of the Beyond ROAS podcast, Terry Whalen interviews Abhi Lokesh, founder and former CEO of Fracture, a unique photo decor brand. They discuss the journey of building Fracture from its inception, the challenges faced in funding and marketing, the importance of vertical integration, and the impact of advertising strategies. Abhi shares insights on customer acquisition versus brand building, the role of AI in business, and his aspirations for future roles in the industry.
Inglese
Stati Uniti
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CERCA TRA GLI EPISODI PASSATI
Cerca gli episodi passati di Beyond ROAS - Insights From the Ecommerce Trenches.
ALTRI EPISODI IN QUESTO PODCAST
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Google is evil to advertisers. But there's a way to gain transparency, control, and better performance from Google Ads. I'm here to lead the way.
In this episode of the Beyond ROAS podcast, Terry Whalen and Joey Muller engage in a deep conversation with Sam Mendelson, exploring his extensive journey in e-commerce. Sam shares insights from his family's business, Sivana, and how he transitioned into launching new brands like Sozi and Tiny…
In this conversation, Jeff and Terry discuss the evolution of celebrity commerce, the challenges of measurement and attribution in direct-to-consumer (DTC) brands, and the effectiveness of various advertising channels like TikTok and YouTube. They share insights on the importance of celebrity invol…
Dichiarazione di non responsabilità: Il podcast e la grafica incorporati in questa pagina provengono da Terry Whalen, Founder of Sum Digital, che è di proprietà del suo proprietario e non è affiliato o approvato da Listen Notes, Inc.
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