INFORMAZIONI SU QUESTO EPISODIO
In this episode of Between the Rows, Itai Kanot sits down with Walt Duflock, Senior Vice President of Innovation at Western Growers.
Walt works at the intersection of growers, automation, and agtech — helping bridge the gap between innovation and real-world farming. Together, they explore what’s actually driving decisions on the farm today, from labor and water challenges to the growing pressure to adopt new technologies.
The conversation dives into the current state of the agtech ecosystem, including the sharp drop in investment from $53B in 2021 to around $10B in 2025, and what that reset means for startups, investors, and growers alike.
They also unpack why so many technologies struggle to scale, what it really takes to earn grower trust, and how biology, weather, and in-season decision-making continue to challenge even the most advanced solutions.
This is a grounded look at where agtech stands today — and what it will take to build solutions that truly work in the field.
TRASCRIZIONE 🔗
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Welcome back to Between the Rows of Be Hero Podcast.
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Thank you for joining.
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My name is Itai Kanon.
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I'm your host for this uh uh for this uh podcast.
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And in each episode we talk about we talk to people shaping the future of agriculture uh from realities uh uh uh that growers face in the real world uh to the technology is trying to keep up.
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