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Purposeful brands

Guest: Tom Buday, former head of marketing and consumer communication for Nestle. Virgin CEO Richard Branson once predicted that “the brands that will thrive in the coming years are the ones that have a purpose beyond profit.” Penn State Smeal College of Business marketing graduate Tom Buday and hi…
Guests: Steve French, chief operating officer at Natural Marketing Institute and Karen Winterich, professor of marketing and Gerald I. Susman Professor in Sustainability at the Penn State Smeal College of Busienss.As we attempt to eliminate waste and slow down climate change, we’re seeing a shift t…
The second season of the Penn State Smeal College of Business Better Business Podcast features faculty, alumni, and guests discussing the issues and challenges of today's business world.
Guests: Jason Borrelli, senior principal for operations at EQT Exeter and member of Smeal Board of Visitors and Eva Steiner, associate professor of real estate and King Family Early Career Professor at the Penn State Smeal College of Business.We’re exploring the economic costs of climate change– sp…
Guests: Charles Callahan, managing partner at Triangle Venture Partners, LLC and Jeanette Miller, assistant clinical professor of entrepreneurship and associate director of the Farrell Center for Corporate Innovation and Entrepreneurship at the Penn State Smeal College of Business.Startup and new v…
Dichiarazione di non responsabilità: Il podcast e la grafica incorporati in questa pagina provengono da Smeal College of Business, che è di proprietà del suo proprietario e non è affiliato o approvato da Listen Notes, Inc.