Auxano Bytes with Nitin Vishwas, Co-Founder, Moonshine.

We like to celebrate and can we celebrate with our extended family at all occasions? 

Hear from Nitin who along side Rohan is creating a new category  (Mead) in alco-bev space with the brand Moonshine .       

For our listeners, mead is a 8000-9000 year old beverage found across all ancient civilizations around the world. Mead often gets the middle child treatment in a trio of alcoholic beverages, with beer being the star athlete and wine a musical prodigy even though, Mead has a royal history. (More on the same in the podcast!!) 

A royal craft beverage of history, they are on the mission to bring back the elixir of the Gods (as they like to call it) to our palates with a fresh variety of meads!!

A different kind of podcast this time from Auxano on creating a category creator business in India.

Time stamp:

2:00 to 3:58 -  What is mead? and the real meaning behind the brand name moonshine!

4: 20 to 8:28 -  Indian indegenous craft beverage history & whitespaces observed in Indian Alco-Bev space!!

9:05 to 10:32 - early days of the idea to create mead based craft beverages - moonshine!

10:44 to 12:05 - Insight into why Indian made alco-beverages got less traction.

12:17 to 17:00  - Approach towards Ideation and strategy behind the branding part of moonshine!

17:27 to  21:21 - Marketing Avenues moonshine has explored in line with the generational culture of India!

21:40 to  23:22 -  Approach behind selecting the artistic labels for each moonshine bottle!

23:56 to 26:29  - The ice breaker in the conversation with investors moonshine had!!

26:56 to 32:48  - Lack of innovation in alco-bev space in India -  is it the function of time?

33:16 to 34:49 - Awareness and availability variables to solve to scale in alco-bev space!

35:00 to 36:29 - Presence of moonshine across the country!

36:41 to 38:05 - Tweaking conventional approach of marketing & sales in the modern world!

38:21 to 39:58  - All about the liquid inside the moonshine beverage!

40:05 to 41: 38  - How did Nitin and Rohan start to make the mead!?

41: 55 to 44:03  - Thought of giving up in the long journey of entrepreneurship!!

44:33 to 45:40   - If it is ethically done - You can fix whatever is broken - Personal insight!