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Mark Still and Alex Slocum, Workstand's Director of Product, discuss the current state of AI and its effect on consumer behavior, shopping, and the continued (growing even) advantage of local retail. Most people hear or even say ‘AI’ daily - what is AI now and what is it not? LLMs defined LL…
We're not saying it doesn't take a focused effort or real work. What we are saying is that many of the barriers that local, independent bike shops continue to believe rule them out of meaningful sales growth are no longer valid. Workstand has the tools and expertise to help every bike sho…
In our Monthly Marketing Series, we'll be taking a look at the upcoming month and discussing tips and tactics to plan for holidays, seasonal trends, and a general marketing calendar to help bike shops stay ahead of the game and ready to capture sales. This month, we plan for August 2026. End o…
Google Local Product & Awareness Ads are some of the best levers we have to capture both high-intent shoppers who are ready to buy the products in stock on your floor now and people simply looking for a bike shop for service or answers to general sales questions.Our four-person ads team, led by…
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