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In this episode of Google's Ads Decoded podcast, host Ginny Marvin speaks to Google product leads Sylvanus Bent and Charles Boyd to explore the evolving landscape of Google Ads, focusing on automation, AI, and key campaign strategies with the Power Pack. The episode also covers the need for a test and learn mindset in today's AI-driven world. Plus, Ginny answers questions from the Ads community.
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ALTRI EPISODI IN QUESTO PODCAST
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In this episode of Ads Decoded, host Ginny Marvin sits down with …
For a long time, creator marketing was seen as a "big brand" awareness play or best suited for retail businesses. If your focus is on performance, B2B, or lead generation, creator content might not have been in your toolkit - until now. In this episode of Ads Decoded, host Ginny Marvin is live from…
Join us for the season one finale of Ads Decoded: a special live recording at Google Marketing Live with the product teams behind the day’s biggest announcements across Search, YouTube, agentic commerce, creative and measurement.
First, host Ginny Marvin is joined by Google’s Head of Ads and Commer…
Preparing your product data for holiday retail campaigns can feel daunting. But as search behavior shifts toward more detailed, natural questions, it’s no longer just about basic product specs. Adding conversational attributes, high-quality video and image assets, and accurate shipping, returns, an…
Conversational shopping in AI Mode. Virtual try-on. Agentic checkout. Business Agent on Search. Google Lens in YouTube Shorts. Shoppable CTV.
The secret powerhouse behind them all? Your product data. It’s no longer just a list of SKUs; it’s the high-resolution infrastructure for the next era …
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