INFORMAZIONI SU QUESTO EPISODIO
Categorizing AI-generated copy as "human vs AI" is not as binary as with AI-generated images or video. So Blair has developed an AI Contribution Scale to help us all be more transparent when using LLMs in the creation of written communication intended for prospects, clients, and peers.
[This episode's notes are AI-0]
Links"The Coming Collapse of 'Thought Leadership'" by Blair Enns for winwithoutpitching.com
Curt Jaimungal's 5-minute YouTube video on why you shouldn't let AI write for you
Inglese
Stati Uniti
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CERCA TRA GLI EPISODI PASSATI
Cerca gli episodi passati di 2Bobs—with David C. Baker and Blair Enns.
ALTRI EPISODI IN QUESTO PODCAST
Blair identifies three recurring categories of lost sales in creative firms and offers solutions to each. Fixing two of these patterns can reap the dividends immediately, and adjusting your sales approach for all three will pay off for years.
LINKS
"Three Patterns of Lost Opportunities" articl…
Blair sees creative entrepreneurs opening themselves up to pricing resentment from their clients when the value of their contributions diminishes over time, especially when they've created significant economic value at the beginning of a long-term engagement.
LINKS
"Is Your Pricing Creating Re…
Which segments of our field will thrive in the near future and which ones will slowly lose relevance, and why? David wants creative entrepreneurs to continue being resilient and reinventing themselves every two years while keeping a watchful eye on constantly evolving industry practices and technol…
Prompted by a recent trip to Europe, David considers how the differences between worker protection laws in Europe compared to North America affect starting and running an agency in this fast-changing global economy.
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"Employment Law + Economic Flexibility" by David C. Baker for punctuation…
Blair shares what stuck in his mind about marketing success from listening to a recent podcast interview with Rory Sutherland on Liam Curley's Undisputed Authority.
Links
"Embrace the Marketing Mess" article by Blair Enns for winwithoutpitching.com
Rory Sutherland podcast interview on Liam Cur…
Dichiarazione di non responsabilità: Il podcast e la grafica incorporati in questa pagina provengono da David C. Baker and Blair Enns, che è di proprietà del suo proprietario e non è affiliato o approvato da Listen Notes, Inc.
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