►Tell us about you and your podcast
My name is Jenina. My podcast is Stroke of Wisdom and the goal of the is to help turn trauma, tricky life experiences and challenging questions into the foundation for teachable moments. Grow from the trauma.
I don't claim to be an expert, just a sincere believer that you can learn from every life moment if you choose. My listeners are survivors of trauma, seeking advice and are survivors of trauma
►Why & how did you start this podcast?
After suffering a series of medical traumas which ultimately led to an unexpected stroke, I was forced her to take a hard stop and slow down.
As I emerged from the fog of that situation, one thing become crystal clear: surviving a major trauma not only takes a toll on you, but also shifts your mindset, while also reaffirming other life lessons.
And Stroke of Wisdom was intended to be the comfort and perspective when you can't see above the trees.
From the time I dreamed up the podcast and went to market I'd say it was about 2.5 months, finally launching on March. While I spent a TON of time research and agonizing, I felt it like was key that launch with the vision had, realizing I would need to learn as a go.
►How'd you find the time and funding to do this podcast?
I release episodes weekly and keep short seasons so I have the ability to work finetuning episodes. I would say that because I started the first season working one week out, I was speeding to complete an episode in a week. For season 2, I'm spending time on building content so I can plan to launch weekly and consistently.
I make my podcast one of the main focuses of my weekend with a day job. It's rough but it's essential if I'm to put content out. But the key is to carve out time as it works. In the first weeks, I would get up at 5a and work for a couple of hours before heading to work... It was about being flexible and trying to do it during the working hours I was awake and willing to be awake. (Because you certainly need your rest!)
I am funding my podcast my own wanting to have a few episodes under my belt so people had something to react to. That said, I do want to look into funding support especially as I look to amplify the quality of the show.
►What do you gain from podcasting?
I would take sponsorships, and have started those discussions, although not there yet. I'm OK if it takes time as long as it's the right sponsor that believes in my mission and goal.
Podcasting has been empowering and inspiring knowing that people find comfort in my content, and that drives me to continue what I'm doing.
►How does your podcasting process look like?
I don't have access to a studio so I turned my home office to a podcasting studio and use Zoom recorders because they allow me to carry my studio with me if I ever need to capture audio. As a new podcaster, I also use Audacity, which is easier to use, and allows me to get comfortable before graduating to other platforms.
Given the set up my show I haven't had guests yet but given my subject area, I have started to form connections with health organizations to identify potential interview subjects and medical professionals that I know have networks.
Because I don't love "freestyling" I make sure I have a script for every show or outline, so I know where I want to take the content. I also record several cuts for editing if I need it. I also rehearse outlaid a few times before I hit the record button so make sure I'm comfortable with saying the content out loud.
Overall I make sure to always find room for the fixed costs (websites, hosting, etc.). When it comes to marketing, I take a look at what I can stand to afford and what my priorities are and then budget accordingly. The key is not to run yourself into bankruptcy and define priorities.
►How do you market your show?
I have the show posted on as many networks as possible. Moreover, I spent the first month putting paid social behind my post (in small quantities). This helped to at least boost visibility. Moreover, I also find that reaching out to personal networks was a great way to share my content. Never underestimate the power of a great network.
►What advice would you share with aspiring (new) podcasters?
Allow time for the content production process. It makes a difference!
Google is your friend when it comes to podcasting. And there's nothing better than listening to other podcasters to start to identify styles you like and DON'T like. The key is to find the right way to communicate your content.
►Where can we learn more about you & your podcasts?
Updated: 4 months ago