Practice Pointer: Your AI-written thought leadership tastes like boxed brownies. Here's how to fix it.
Most professionals using AI for content creation are making the same mistake: they're following the "box instructions" and getting bland, forgettable results that scream "AI-generated."
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) breaks down the perfect analogy for AI…
Practice Pointer: Four reasons—besides billable hours—attorneys shouldn't write their own thought leadership
Like deliveries from the milkman, people wearing suits and dresses whenever they left their homes, and smoking/non-smoking sections in restaurants, attorneys writing their own thought leadership articles is a relic from yesteryear—and should follow the same fate as those once-upon-a-time staples of…
Practice Pointer: Seven tips for writing conference recaps readers can't help but pass on to their colleagues
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through seven tips for writing conference recaps and takeaways that are so good, your readers feel compelled to share them with their colleagues.
Those tips are:
1. Use a “me and/or them” mindset to filter what matte…
Practice Pointer: Answer 3 to 5 of these 36 questions to craft "How we did it" thought leadership articles
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how answering three to five questions out of a group of 36 particular questions will help you or your colleagues draft "How we did it" thought leadership articles regarding litigation wins you or your colleagues sec…
Practice Pointer: "Misconceptions" articles: Why you should add them to your thought leadership arsenal
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why "misconceptions" articles can be a particularly effective thought leadership tool for demonstrating knowledge, wisdom, and authority—and generating client and referral source inquiries.
You'll learn:
- What's …
Practice Pointer: The problem with empty-calorie thought leadership—and how to avoid producing it
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how the thought leadership that many attorneys and law firms publish is “empty-calorie” thought leadership.
He suggests five elements that attorneys can incorporate into their thought leadership to keep it from be…
Practice Pointer: This is the AI prompt that makes my thought leadership articles better
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) describes the AI prompt he uses that makes his thought leadership articles better.
He also offers three tips for crafting a similar, personalized AI prompt that could make your own thought leadership articles better.
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Practice Pointer: The SINGLE thought leadership lesson from Simon Sinek, Mel Robbins, James Clear, and Brené Brown
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the single (and vital!) thought leadership lesson attorneys can learn from Simon Sinek, Mel Robbins, James Clear, and Brené Brown.
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Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock
Le…
Practice Pointer: The three-question framework that transforms commodity content into high-value thought leadership
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how attorneys and other professional services providers can avoid producing commoditized content by applying a three-question framework to extract unique, high-value insights to use as the basis for thought leadersh…
Practice Pointer: When producing thought leadership, strive to be "first to contact" instead of "first to publish"
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why, when producing thought leadership content, attorneys and their law firms should focus on being "first to contact" instead of "first to publish."
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Learn more about Wayne Pollock at https://www.linkedin.com/…
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