How to Sell to AI-Educated Buyers with Victor Antonio
Today's buyers have already done the research before they ever talk to a seller, so why do deals still stall out? Victor Antonio joins Jeb Blount Jr. to break down buyer resistance as a physics problem and says that friction, not objections, is what actually kills deals. They dig into why AI-educat…
Getting A Time Commitment- Sales Influence Podcast - SIP 627
In this podcast excerpt, Victor Antonio argues that vague follow-up phrases like "I'll get back to you" are detrimental to professional productivity and sales success. He explains that these ambiguous statements create unnecessary confusion and prolong sales cycles by leaving future interactions up…
Script Or No Script - Sales Influence Podcast - SIP #629
In this podcast excerpt, Victor Antonio advocates for the use of prepared sales scripts to replace the inconsistent results of improvising during client meetings. He argues that while many professionals fear sounding mechanical, internalizing and memorizing specific responses actually allows a sale…
Confidence Sells Your Audience On Your Message
Confidence is one of the most persuasive qualities a presenter can project. Audiences may not consciously analyse your vocal strength, eye contact or physical energy, but they quickly decide whether you genuinely believe in your own message.
That judgement matters. A presenter who appears hesitant…
Three Sales Objections - Sales Influence Podcast - SIP #631
In this sales strategy podcast, Victor Antonio explains that a customer's price objection is usually a misunderstanding of a product's actual value. He advises professionals to avoid panicking and instead quantify the return on investment to show how the cost of the service is far lower than the fi…
Being Customer Centric - Sales Influence Podcast #SIP 632
In this podcast, host Victor Antonio discusses the concept of customer centricity, which requires professionals to shift their focus from the act of selling to the buyer's perspective. He argues that effective salesmanship involves pausing the pitch to ask targeted questions and genuinely empathize…
What About The Deals We Lost
Salespeople spend enormous amounts of time thinking about the deals they won and the deals they lost to competitors. But there is another, potentially much larger category we often ignore: the buyers who didn't buy from anybody.
That group should be fascinating to us.
If the client didn't choose …
18: Victor Antonio: Influence In The Age Of AI
Host Bernadette McClelland is joined by sales expert and author Victor Antonio, who wrote the first book on AI in sales back in 2017 — years before anyone believed him.
Together, they explore when AI actually replaces salespeople, and where human influence still closes the deal.
Tune in as they di…
Why A CRM? - Sales Influence Podcast #SIP 635
Victor Antonio discusses the significant evolution of Customer Relationship Management (CRM) systems from basic contact databases into advanced sales acceleration platforms. Modern CRMs now utilize artificial intelligence and machine learning to automate repetitive tasks like dialing prospects and …
Selling Advertising Service - Sales Influence Podcast #SIP 637
Building Trust Through Expertise Provide insightful information that makes prospects think "I didn't know that" rather than stating obvious facts, as this demonstrates expertise and credibility when selling intangible services like advertising. Quantifying Value Through Data
Ask prospects for spec…
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