Ross Farquhar: Being True To Yourself
Ross Farquhar is the Marketing Director of Mochi ice cream brand (and TikTok viral sensation) Little Moons.
Ross chats to Tamara and Wendy about what it’s like working for a brand that’s been adopted en masse by millions of teenagers and young adults across the country.
We also hear about…
EffWorks Global 2023: Econometrics and the c-suite
BBH's Karen Martin discusses the new IPA publication ‘Econometrics & the C-Suite’ with Ross Farquhar, Marketing Director of Little Moons, and David Grainger, Media strategist and author of the publication at EffWorks Global 2023.
Ross Farquhar, Marketing Director, Little Moons
Welcome back to another episode of the Bord Bia Brand Forum Podcast - In this installment, we had the pleasure of speaking with Ross Farquhar, Marketing Director at Little Moons mochi ice cream. Little Moons is a business on a mission to become the world's number one mochi brand. Ross shares his kn…
The Caxton Hotel bursting at the seams ahead of Origin decider
Ross Farquhar from the Caxton Hotel, joined Peter Gleeson on 4BC Drive as the spiritual home of Queensland Origin footy is about to erupt into madness for the Game III decider.
See omnystudio.com/listener for privacy information.
Origin Story: Grafton Senior Citizens Bus Confused For Blues Bus, Attacked on Caxton Street
Caxton Hotel Owner Ross Farquhar joined The Rush Hour With Leisel Jones, Liam & Dobbo to give us all the details ahead of their biggest day of the year. With 150 kegs collared and ready, more than half of them being XXXX, Ross takes us behind the bar and shares some of the secrets ahead of the deci…
'It's fantastic': Caxton Hotel owner on the development of Magic Round
Caxton Hotel owner Ross Farquhar has told 4BC Drive it's fantastic to see how Magic Round has developed over the last couple of years.
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257. Ross Farquhar, Marketing, Innovation & Sustainability Director at Little Moons: From Viral Boom to Global Brand
When Ross Farquhar took over the role at Little Moons, a viral TikTok moment unexpectedly catapulted the brand into the spotlight, driving a 2000% sales spike in just one week. In this episode, Ross shares how he and the team turned that overnight success into long-term brand growth — transforming …
Crafting Early Advantage: Human Insights + AI as Engines of Innovation
In this episode, Nicki Morley, Global Innovation Lead at Kantar, and Little Moons’ Ross Farquhar discuss how Little Moons turns early-stage ideas into high-impact innovation by designing for occasions, not categories, and acting fast in the market to learn and iterate. Ross Farquhar shares how stro…
How are brand-influencer relationships evolving?
As brands continue to ramp up investment in influencer marketing, it’s more important than ever to ensure the brand-influencer relationship is solid.
In this edition of the podcast, we delve into topics around creator gifting, education and creativity covered in the recent edition of our Influence…
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