90. Why your sales org is moving at half speed with Pete Kazanjy
There is a massive sales performance gap in many orgs, and there are some key things driving it that are fully within your control. No one has thought more about this topic than Atrium cofounder Pete Kazanjy. Check out this episode and make sure to follow him on LinkedIn for more insights.
GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy
Pete Kazanjy is a serial founder, and seasoned early stage Saas executive, advisor, and investor. He currently leads Atrium, makers of sales performance management software to help organizations measure and improve sales performance. Previously, he founded TalentBin, a talent search engine and recr…
From Growth at All Costs to Efficient Growth: Adapting Your Sales Strategy with Pete Kazanjy
This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Pete Kazanjy, entrepreneur, author, and early stage GTM expert. Exploring the evolving dynamics of sales in the tech industry, Pete and Randy discuss the current sales landscape and the challenges faced by organization…
Building the Sales Machine with Pete Kazanjy, Author of Founding Sales | IO Podcast
In this episode, Pete Kazanjy—author of Founding Sales and a veteran sales leader—joins hosts Tyler Hogge and Sterling Snow to share a crash course in founder-led sales, explaining why early-stage founders must take charge of selling before hiring sales reps. He breaks down the key mindset shifts f…
Atrium Co-Founder Pete Kazanjy
Today’s guest is Pete Kazanjy, founder of Atrium, creator of Modern Sales Pros, and author of Founding Sales.
We explore how Pete accidentally became an enterprise sales leader, why systems thinking is the next sales superpower, and what the rise of GTM architects means for the future of revenue t…
5 GTM Rules Every Founder Should Know with Bocar Dia of Forum Ventures
If you're building before validating the market, you're not a founder — you’re a hopeful builder. In this episode, Bocar Dia, Partner and GM at Forum Ventures, shares how to build a capital-efficient, scalable sales motion in B2B SaaS, from idea to product-market fit and beyond. Drawing from his ea…
#467 Pete Kazanjy - Author, "Founding Sales"
In episode 467, I'm joined by Pete Kazanjy, author of Founding Sales, and one of the earliest voices behind the “founder-led sales” movement. Pete shares lessons from building and scaling startups, the critical mindset shifts founders must make when selling, and why focusing on your ideal customer …
Is SaaS Dead? How AI Is Breathing New Life into Old Platforms
What happens when AI meets your SaaS stack?
During this panel discussion, industry leaders tackle one of the most pressing questions in tech today: Is SaaS dead, or evolving with AI?
Panelists:
Pete Kazanjy – Co-founder, Atrium (now part of Fullcast).
Shawn Killpack – VP, GTM Strategy …
Determining bets, using customer insights to pivot, and gaining developer buy in & trust w/ Tomas Reimers @ Graphite
Tomas Reimers, Co-Founder & CPO @ Graphite, reveals his journey to becoming a founder and some of the major moments from Graphite’s product development story. He dissects frameworks for determining when it’s time to quit your full-time job to pursue becoming a founder and analyzing the costs vs. be…
Determining bets, using customer insights to pivot, and gaining developer buy-in & trust w/ Tomas Reimers #264
Tomas Reimers, Co-Founder & CPO @ Graphite, reveals his journey to becoming a founder and some of the major moments from Graphite’s product development story. He dissects frameworks for determining when it’s time to quit your full-time job to pursue becoming a founder and analyzing the costs vs. be…
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