# Paul Rand
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paul rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He is known for his corporate logo designs, including logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He developed an American Modernist style from European influences and was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design. Rand was a professor emeritus of graphic design at Yale University in New Haven, Connecticut, where he taught from 1956 to 1969, and from 1974 to 1985.
Becoming Recommended: How to Build a Business Others Love Recommending
Do you rely on word of mouth to promote your business? Are you wondering how to get more people to recommend your product or service? In this episode I interview Paul Rand, the CEO of Zócalo Group, an agency that specializes in digital, social and word-of-mouth marketing. Show notes: https://www.s…
How Juicero’s Founder Rebuilt His Life After Public Failure l Doug Evans
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→ Neuro | Go to https://getneuro.com and use code ONEDAY at checkout for 15% OFF your entire order.
Description
He raised $135 million, built one of Silicon Valley's most hyped companies, watched it collapse in public, and then disappeared into the Mojave Desert with a yurt and a hot…
How Juicero’s Founder Rebuilt His Life After Public Failure l Doug Evans
Sponsored By:
→ Neuro | Go to https://getneuro.com and use code ONEDAY at checkout for 15% OFF your entire order.
Description
He raised $135 million, built one of Silicon Valley's most hyped companies, watched it collapse in public, and then disappeared into the Mojave Desert with a yurt and a hot…
Why Successful Leaders Walk Away | The Distillation of a Career Pivot
When a successful leader suddenly walks away from a high-status role, we usually reach for the easiest explanations: burnout, crisis, or fatigue.
But when you’re the one sitting in the seat, it rarely feels like a collapse.
It feels like the life you built no longer fully fits the person you’re b…
How to Go Deeper in Your Work | Free Preview
What's the difference between images that move people and those that are just pretty pictures? In this episode, I dig into what it means to bring substance to your work — it's one of the hardest qualities to describe but perhaps the one that might matter most. This isn't something you can manufactu…
Your client is happy. That's the problem.
I just ran a workshop for 15+ designers. Juniors, mids, leads. All of them sharp. All of them stuck.
And I opened with this:
“My client is happy with my work. Therefore, I’m a great UX/UI designer.”
Everyone nodded. Of course they did. That sentence feels safe. It feels true.
It’s not.
Mistaking an…
Susan Kare: Designing Icons & Graphics For the Original Mac
Susan Kare joined Apple as an art history PhD who barely knew anything about computers. She went on to design many of the icons, typefaces, and symbols that helped make the original Macintosh feel understandable and human, defining a visual language for personal computing that still influences soft…
So Good They Can’t Ignore You: Paul Rand and a Guy Named Steve
So Good They Can’t Ignore You: Paul Rand
What happens when you become so good at your craft that the most demanding people in the world come looking for you?
In this episode of The Jason Wright Show, Jason launches a new series inspired by Steve Martin’s famous career advice:
“Be so good they can’t…
Episode 38: Look'n at Logos with Liz
Welcome to The Immersive Lens - the show where emerging tech meets creativity, education, and real-world impact. Hosted by Paul Engin (Professor of New Media) and Dave Ghidiu (Professor of Computer Science) at Finger Lakes Community College, this podcast dives into the technologies and creative inn…
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