Meta’s Singapore billing surprise, LinkedIn growth, & NBCU’s big month
Meta’s ad engine keeps accelerating—even as legal and regulatory pressure builds. Kate Scott-Dawkins is joined by Jeff Foster and Nidhi Shah to break down a packed earnings week and the theme they see everywhere right now: concentration and consolidation—of ad spend, audience attention, and especia…
Super Bowl 2026: AI ads everywhere + big tech earnings: Amazon & Google
The Super Bowl isn’t just football—it’s the biggest advertising marketplace in American TV. Kate Scott-Dawkins (live from Levi’s Stadium) joins Jeff Foster and Nidhi Shah to break down Super Bowl commercials, the cost of Super Bowl ads, and why brands still pay for the last truly mass, shared TV mo…
Introducing our ad intelligence framework + what “total search” means now
Ad revenue is still holding up in key quarters—even as some US economic signals flash stress and platform reporting gets a bit murkier. Kate Scott-Dawkins joins Jeff Foster and Nidhi Shah to break down fresh earnings signals (Roku, Walmart/eBay, Pinterest, travel platforms, Reddit), then brings in …
WBD, TF1, Mercado Libre: streaming ads +20%, TV ad sales fall
The ad market is starting to look like a three-body problem: streaming growth, linear decline, and event-driven spikes (sports + politics) — all colliding as deal rumors swirl around Warner Bros. Discovery (WBD).
Kate Scott-Dawkins hosts Jeff Foster and Nidhi Shah (WPP Media Business Intelligence) …
Women's sports, global uncertainty, and the ad dollars in between
Women's Sports Are Booming — But Is Your Brand Keeping Up?
This week on the WPP Media Intelligence Podcast, hosts Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah are joined by special guest Denise Ocasio, Executive Director and Head of Investment at WPP Media, to unpack three of the biggest convers…
Oil shock, inflation, and the eCommerce boom: what it means for brands
Oil is surging and the headlines say brace for impact — but the relationship between energy prices and advertising spend is more nuanced than it looks. In this episode of the Media Intelligence Podcast, WPP Media's Kate Scott-Dawkins, Jeff Foster and Nidhi Shah break down what rising oil prices act…
Why ad markets hold when oil doesn't
Global advertising is proving more resilient than the headlines suggest — even as the Middle East conflict and rising oil prices rattle energy markets, consumer confidence and supply chains. In episode 92 of the WPP Media Intelligence podcast, Kate Scott-Dawkins, Jeff Foster and Nidhi Shah break do…
The Meta & Google story, inflation, Netflix earnings, and EU merger reform
The headlines this week are loud — but the real story is in the fine print. In this episode of the Media Intelligence Podcast, WPP Media’s Kate Scott-Dawkins, Jeff Foster and Nidhi Shah unpack why the viral claim that Meta is about to overtake Google in advertising is far more misleading than it fi…
284: Breaking Down Barriers to High-Performance Buildings with Nidhi Shah
In this episode of The Passive House Podcast, Mary James chats with Nidhi Shah, a certified Passive House designer and member of the Reimagine Buildings Collective. Shah traces her path from early sustainability interests in India to Passive House training in the UK. They dive into her retrofit-foc…
Episode #37: Meet the CubeSat Team Behind LionCub
Our CubeSat team recently launched LionCub, a nanosatellite designed completely by Columbia undergraduates! Tune in to hear about the journey and what this mission means to our CubeSat leadership team. Thank you to Nidhi Shah, Robbie Pendergrast, Ruimian Zheng, Moises Mata, Isaac Trost, Wesley Maa,…
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