Building Tribes and Telling Stories: How Placebos, Status, and Story Shape Wine and Life with Seth Godin
Welcome to another life-focused edition of Beats, Vines & Life. Today, MJ Towler sits down with renowned entrepreneur, teacher, and bestselling author Seth Godin. Known for his game-changing books like Purple Cow, Tribes, and This Is Marketing, Seth Godin has shaped the thinking of marketers, creat…
Cultivating Legacy: Altamura’s Story of Wine, Family, and Italian Heritage
In this episode of Beats Vines & Life, host MJ Towler welcomes Giancarlo Altamura, assistant winemaker and next-generation voice of Napa Valley. Hailing from a family with roots in Napa since the mid-1800s, Giancarlo Altamura grew up immersed in the rhythms of farming, winemaking, and tight-knit co…
Thirst Trap Live: How Andre Mack is Bridging the Gap Between Wine, Music, and Pop Culture for a New Generation
On this special bonus episode of Beats Vines & Life, host MJ Towler sits down with the legendary Andre Mack, award-winning sommelier, creative force behind Maison Noir wines, and branding maverick.
Together, they dive into Andre Mack's newest project, "Thirst Trap"—a bold, genre-bending live show …
Master Sommelier Vinny Morrow on Wine, Leadership and Hospitality Excellence
On this episode of Beats, Vines & Life, host MJ Towler sits down with Vincent Morrow—“Vinny” to his friends—a master sommelier, educator, and hospitality executive whose journey from a college soccer player in Arizona to overseeing beverage programs for Union Square Hospitality Group is nothing sho…
Exploring Gen X Culture, Wine, and Filmmaking with Christopher McGilvray of Nomadic Bear Productions
Welcome to another episode of Beats, Vines & Life! Today, host MJ Towler sits down with award-winning filmmaker, storyteller, and founder of Nomadic Bear Productions, Christopher McGilvray. Based out of Santa Cruz, Chris’s journey takes us from his upbringing at the base of the Santa Cruz Mountains…
From Football to Fine Wine: How an Injury Redirected Elia Pellegrini into Tuscan Winemaking
On this episode of Beats, Vines & Life, we’re diving deep into the rhythms of Gen X culture, Italian style, and the art of coastal winemaking with Elia Pellegrini, fourth-generation owner and vintner at Aia Vecchia—an estate rooted in the heart of Tuscany’s vibrant wine scene. Raised among vineyard…
The Great American Wine Tour aka The Gospel of Keith Beavers
Welcome to another episode of Beats Vines & Life, where we blend the soundtrack of Gen X culture with stories from the heart of American wine country. This time, the conversation focused on the Great American Wine Tour—a journey crisscrossing Napa, Willamette, the Finger Lakes, Texas Hill Country, …
From Bartenders to Podcast Pioneers: The Restaurant Guys’ Journey Through Cocktales, Wine and Life
Welcome to Beats, Vines & Life, where Gen X culture, music, and the philosophy of coming together over good wine take center stage. In this episode, MJ sits down with Mark Pascal and Francis Schott—the legendary Restaurant Guys—whose roots in the hospitality world run deep. Before launching one of …
Exploring Wine’s Human Side: Ray Isle on Authenticity, Storytelling, and the Soul of Wine
On this episode of Beats Vines & Life, MJ Towler welcomes celebrated wine journalist and editor Ray Isle for a deep, wide-ranging conversation that flows from Houston childhood memories to the heart of global wine culture.
As the executive wine editor for Food & Wine magazine and author of The Wor…
Leveling Up in Wine: Peter Yeung Talks Napa, Luxury Wine Marketing, and Shaping Wente’s Legacy
On this episode of Beats Vines & Life, host MJ Towler sits down with Peter Yeung—a strategic wine business leader, author of Luxury Wine Marketing, and co-host of the Ex-Château podcast.
From his roots in Orange County to the boardrooms of McKinsey to the vineyards of Wente Family Estates, Peter s…
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