# Lianna Patch

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Your Brand Is Too Boring. Lianna Can Help You Fix It.

If you want a growing, profitable brand, you have to get noticed. That starts at the brand level and works all the way through your ads. Lianna Patch is my favorite copywriter around. She's the founder of Punchline Conversion Copywriting, and she's relentlessly good at one thing: she's interesting…

Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

In episode 730, Craig Hewitt turns the table and interviews Rob Walling about releasing The SaaS Launchpad course. Craig, founder of Castos, asks Rob about the course's purpose and structure, which founders that it’s designed for, and why he made a course as opposed to a new book, or a YouTube seri…

Episode 769 | Key Insights from MicroConf 2025 in New Orleans

Did you miss out on MicroConf US in New Orleans? In episode 769, Rob Walling welcomes Derrick Reimer back to share highlights from MicroConf New Orleans. They dive into the event's vibrant atmosphere, standout founder talks, and the energizing mix of new and familiar faces that made this gather…

#90 - The Death Of SaaS Has Been Greatly Exaggerated - Lianna Patch & Colleen Schnettler (Co-Founders, SaaS Marketing Gym)

In this week's episode, I sat down not with one, but two brilliant guests - the duo behind the brand-new venture known as SaaS Marketing Gym, Lianna Patch and Colleen Schnettler. As coaches and community leads for SaaS founders, they offer a refreshing counterpoint to the doom-and-gloom narratives …

What Makes Your Copy Stand Out in a Sea of AI-Generated Content?

In this episode, I sat down with Lianna Patch, a conversion copywriter and comedian, to talk about what really makes content convert in 2026—humor, voice, and human connection. With so much AI-generated content out there, the businesses that win are the ones who sound like themselves. We dive into …

How to Use Humor to Increase Conversions

Lianna Patch is funny. Not everyone can stand up in front of 150 entrepreneurs and make them laugh, respect her, and want to hire her all at the same time. Yet – that's exactly what she did when I attended the Blue Ribbon Mastermind event in Denver last month (August 2018). When Lianna shares her …

#205. Harnessing humor with hilarious copywriter, Lianna Patch

World’s funniest conversion copywriter Lianna Patch and founder of Punchline Copy joins Presentation Thinking (again!) to revisit our conversation from the early days of the podcast (Episode #39).  We get into what’s changed in the presenting world, what’s constant, and her latest talk called “Stag…

Embracing Humor in Your Writing: The Funny Side of Business

Want to make your marketing more relatable? Wondering how humor could help? To explore how to embrace humor in your writing, I interview Lianna Patch.Guest: Lianna Patch | Show Notes: socialmediaexaminer.com/623Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and Ca…

The marketing strategy your competitors are too scared to try

Is comedy the secret to conversion copywriting? In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Lianna Patch (founder of Punchline Copy) to how brands can use humor and personality to stand out in an increasingly competitive market. What you'll discover: W…

The human advantage: how to give your brand a real voice — Lianna Patch

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AI can write.But can it actually persuade customers?In this episode of Sounds Good, Lianna Patch joins Anna Nadeina to talk about what AI is genuinely good at, where Claude and ChatGPT still fail, and why the best SaaS companies are investing more—not less—in brand, personality, and great content.W…