Aligning Executive Vision with Brand Strategy with Brasfield & Gorrie's Emily Cannon
Brand is no longer a support function in AEC. It is a strategic lever that shapes perception, culture, recruitment, and long-term growth.
Katie Cash sits down with Emily Cannon, Vice President of Brand Strategy at Brasfield & Gorrie, to discuss what it really means to elevate the brand to the execu…
Inside Gensler Atlanta: Leadership, Culture, and the Future of AEC
Good leadership in architecture has never been just about knowing how to design a building.
Tory Winn, Principal and Co-Managing Director of Gensler's Atlanta office, has thought a lot about what it actually takes to lead well in this industry, and it comes down to people. How you build a team, how…
Why Podcasting Belongs in Your AEC Marketing Plan with Tom Schwab
Podcasting may be the most underutilized business development tool in the AEC industry right now.
Tom Schwab, CEO and Founder of Interview Valet, is joining Katie Cash to explain why they believe podcast marketing deserves a real seat at the table in every AEC firm’s growth strategy. Podcasting goe…
Inside The Modern AEC Marketer with Judy Sparks
The old AEC marketing playbook is no longer enough, and as the AEC truth teller, Judy Sparks is here to say what the industry has been too polite to admit out loud… the way you’ve always done it is quietly costing you work.
Judy Sparks, Founder and CEO of Smartegies and Amazon bestselling author o…
How to Build a Data-Driven Growth System for AEC Firms with ProjectMark's COO, Noel Brady
If your firm is still waiting for the RFP to show up before getting serious about winning the work, you are already behind.
Katie Cash chats with Noel Brady, Co-Founder and COO of ProjectMark, the CRM built specifically for the architecture, engineering, and construction industry. They talk about …
The Evolving Role of AEC Marketing Inside JE Dunn’s Industrial Business Unit
AEC marketing is shifting from a reactive, proposal-driven function into a strategic discipline that drives demand. Justin Davidson of JE Dunn has helped lead that change from the inside.
Katie Cash talks with Justin about how that shift played out inside one of the country's largest builders, wher…
From Proposal Production to Strategy: How AEC Marketing Must Change
AI promised AEC marketing teams more speed. What it delivered was a mirror.
Katie Cash sits down with Rachelle Ray, Head of AEC Marketing Innovation at OpenAsset, about what has genuinely changed in proposal production since AI entered the workflow, and what has simply been exposed rather than fixe…
How UNC Chapel Hill Thinks About Capital Projects, Design Partners, and the Future of Campus Planning
Higher education capital planning, university procurement, and what it really takes to win AEC work with a public university anchor this conversation with Howard Wertheimer, FAIA Emeritus, LEED AP, Interim Associate Vice Chancellor for Facilities at UNC-Chapel Hill.
Howard has spent more than two d…
You Can’t Scale Chaos: Why Project Management Matters in AEC
Project management in AEC firms generally doesn't go beyond the technical aspects of the business, such as schedules, budgets, and quality controls that keep a building on track. Marketing rarely gets the same discipline. Even though marketing teams juggle their own budgets, deadlines, and quality …
Transforming AEC Marketing Through Strategic Change with Kevin Johnson
Strategic marketing for AEC firms starts with a simple discipline: understanding the business before producing the deliverable. Katie sits down with Kevin Johnson, Senior Director of Marketing and Sales Enablement at H.J. Russell & Company, to talk about what it actually takes to build a marketing …
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