Will Super Bowl 60 Set New Viewership Records or Fall Short?
Super Bowl 60 is not just the biggest NFL game of the year — it is arguably the single biggest media and advertising event on the sports calendar. "MediaTalk" host Mike Reynolds is joined by a panel of S&P Global Market Intelligence Kagan analysts to unpack how NBC's presentation of the big game ac…
Big Dance, Bigger Business: The New Economics Powering March Madness
March Madness is a case study in how premium sports rights stand to be repackaged and monetized in an increasingly fragmented TV-and-streaming ecosystem. This "MediaTalk" episode highlights the long-running CBS and TNT Sports partnership as an unusually durable co-rights model — one that blends bro…
Must-Have Events vs Hard-to-Find Games: The New Economics of Live Sports
Sports media is entering a period of rapid change: rights costs keep climbing, distribution is splintering, and leagues are rethinking how to reach fans who no longer live in a single bundle. In this "MediaTalk" episode, S&P Global Market Intelligence's Kagan team unpacks the globalization of sport…
From Second Fiddle to First Screen: Inside Broadcast's Big Media Comeback
After decades of playing second fiddle to cable and satellite, the broadcast industry is back in a big way. Station groups are getting bigger, sports rights deals are getting more expensive and the line between broadcast and streaming content is blurring. In this "MediaTalk" episode, S&P Global Mar…
Kagan Media & Telecom Summit Preview: Streaming, Sports Rights, Broadband, M&A Outlook for 2026
"MediaTalk" host Mike Reynolds provides a preview of the Kagan Media & Telecom Summit 2026 on June 9 at The Commons in Midtown Manhattan. The episode spotlights what attendees can expect across the media value chain — streaming's continued rise, the evolving economics of sports rights, and how broa…
Connected TV Money Moves: Fox's Roku Bet and AVOD's Growing Share of Ad Spend
"MediaTalk" host Mike Reynolds sits down with Kagan's Justin Nielson and Seth Shafer to break down some of the major themes reshaping media right now, including Fox's purchase of Roku, advertising-based video on demand's (AVOD's) continued ascent, the migration of sports rights and the maturation o…
Kickoff Time: What This Season's College Football Shakeups Mean for Media, Money
College football's 2026-'27 season is here — and with it comes a landscape reshaped by realignment, billion-dollar media deals, and mounting legal battles over athlete compensation. In this episode of "MediaTalk," S&P Global Market Intelligence Kagan analysts Justin Nielson, Scott Robson and Michae…
How the NFL Is Redefining Sports Media Economics & Team Valuations
The 2026-27 NFL season offers a compelling case study in media strategy and valuation growth. The league is accelerating its international footprint, with nine games abroad this season — including its first-ever broadcast from Australia via Netflix — and plans to expand to 10 international games ne…
Streaming, Sports and 5G: The Deals Reshaping Global Media
What does the future of global media look like as traditional pay TV declines, streaming matures and sports rights become more valuable than ever?
In this episode of "MediaTalk," S&P Global Market Intelligence Kagan analysts examine the forces reshaping the technology, media and telecom sectors ac…
Broadcast, Digital, and CTV: The Battle for Political Ad Revenue in the 2026 US Midterms
The 2026 US midterm elections are shaping up to be one of the most consequential cycles in recent history. Americans will head to the polls to vote for House, Senate, gubernatorial, and local candidates, as well as decide on a host of ballot issues. With control of both chambers of Congress at stak…
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