# Cindy Rose

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Fernando Machado to Chipotle, Gary Vaynerchuk & VaynerX Launches Tamara, & Budweiser's World Cup

Fernando Machado is going to Chipotle. The man behind some of the most famous Burger King campaigns in history — Moldy Whopper, Whopper Detour, Google Home of the Whopper, McWhopper — is joining as Chief Brand Officer starting June 2026. After stints at Activision Blizzard, NotCo, and Garnett Stati…

What’s wrong with being a holding company?

Adland’s agency networks have been forced to think differently, after a challenging year for holding companies with economic instability, a mega-merger and AI disruption. Publicis began calling itself a “platform organisation” years ago, while Omnicom restructured to become a “premier marketing and…

Caitlin Clark x Eli Lilly's "Start How You Can," Inside Adidas' Backyard Legends with LOLA USA, Upfronts Week Breakdown & Retail Media with WSJ's Megan Graham

Caitlin Clark is starring in Eli Lilly's new "Start How You Can" campaign from Wieden+Kennedy Portland — and it is a meaningful shift in how a major pharmaceutical company is showing up in culture. The campaign positions exercise, not medication, as the frontline message for health. It launched at …

What are Cannes Lions jurors expecting from this year's awards?

Ahead of Cannes Lions Festival of Creativity taking place next week, Campaign catches up with three jurors to give us an insight into the judging process and what they expect from the festival and its winners this year.  Helen Rhodes, chief creative officer at Grey London; Amanda Morrissey, global …

WPP IN A CORNER: Adidas Leaves. Execs Jailed. What Now?

In this episode of #MediaSnack, Tom Denford and David Indo delve into the recent challenges faced by WPP, including major account losses and ongoing legal issues. They discuss the implications of WPP losing the Adidas account to Omnicom and what it signifies for the agency's future. The conversatio…

Why Advertising Growth Is Slowing Despite a Huge Year for Media

The first half of 2026 delivered the Olympics, a resurgent NBA Finals, the FIFA World Cup, and continued growth across streaming and digital media. Yet advertising spend grew just 4% year over year—well below the roughly 10% growth Guideline has historically seen in comparable event-heavy years. In…

The Varosity AI GTM Report — Aug 07: Suno Will Watermark Every Song It Generates

Your daily read on where AI meets go-to-market, hosted by Jack King. Here's what happened today, Friday, August 7, 2026. The through-line today was provenance. Suno — the company that made AI music a firehose — said it will start watermarking and fingerprinting every track it generates, add a lab…

Q2 results: Is Cindy Rose’s Elevate28 plan working?

WPP reported its Q2 results in the last few weeks, six months after chief executive Cindy Rose launched its three year Elevate28 plan to turn the holding company’s fortunes around. Now almost a year into her role, Rose said the network has “everything it needs” to achieve its plan, with analysts ca…

Your Team Got More Productive. Did Your Business?

Every new dollar of revenue, another card on the wall. This fall I've heard the same story three times, from three very different businesses: a B2B agency, a PE-backed marketing services firm, and an AI consultancy. Each has rebuilt real work around agentic workflows, and the gains they describe do…

How are the big three holding companies doing after Q3?

The big three holding companies – Publicis Groupe, Omnicom and WPP – have reported their Q3 results, and each are on different journeys. WPP is working on its turnaround Elevate28 plan, Omnicom is nearing one year since its acquisition of IPG, and Publicis points to its "record new-business" run, w…