TENTANG EPISODE INI
Welcome back to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast.
In this episode, I speak with Harry Morton, Founder and CEO of Lower Street Media.
With a focus on the newly released report called "Podcasting for Influence," Harry shares invaluable insights into why senior decision-makers consume podcasts, how they interact with audio content, and the profound impact of podcasts on brand influence and consideration.
We discuss:
- The recent release of a report called Podcasting for Influence
- Senior leadership's preference for podcasts
- Impact of podcasting on brand favorability and consideration
- Recommendations for B2B brands to leverage podcasts as part of their growth strategy
Inggris
Amerika Serikat
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CARI EPISODE TERDAHULU
Cari episode sebelumnya dari This Is Influence.
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