TENTANG EPISODE INI
When we think of attracting clients into our business, we immediately think of marketing. But not for Matthew Kimberley, the owner of Book Yourself Solid, who believes that marketing does not get you clients. In this episode, he joins John Livesay to explain to us this contrarian idea as inspired by Michael Port’s Book Yourself Solid, a handbook for self-promotion that can help you get more clients even if you hate marketing and selling. He discusses the effectiveness of emails and how best to format them, growing a personality-based brand, and becoming a person of value rather than a provider of value. What is more, Matthew then speaks about why your business should be a love story, one that is between you and your business, you and your clients, and you and marketing.
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