TENTANG EPISODE INI
In this episode of The Printerviews, I am joined by Mark Stephenson, who recently concluded an incredible 27-year career at Fujifilm. With nearly 50 years of experience in the print industry, Mark shares his journey from starting as a letterpress apprentice to selling Apple Macs in 1989. We dive into the massive technological shifts he has witnessed over the decades and how his passion for seeing printed products jump from someone's brain into physical reality has kept him captivated by the industry.
We explore the current state of inkjet technology, which Mark describes as finally becoming mainstream. We discuss its ability to outperform offset when printing on expensive stocks by delivering a perfect first sheet with zero waste, as well as its dominance in high-speed variable data jobs. Mark also reveals his brand-new venture, The Spark Organization, where he will be using his extensive network to serve as an MC, host, and presenter for the industry.
Whether you are a seasoned print boss needing to get a grip on your margins or someone looking to leverage trade shows for real networking, this episode is packed with invaluable advice. Plus, we announce Mark's upcoming role as a host for our Print Mastermind sessions.
Key Takeaways
- The Spark Organisation: Mark is launching a new venture to act as a host, MC, and presenter, helping organisations share their value face-to-face or online.
- Inkjet Goes Mainstream: Inkjet technology has reached a tipping point and offers massive potential, particularly for zero-waste printing on high-value substrates.
- Proof of Concept Before Purchase: Avoid buying new technology like embellishment equipment without a ready audience; outsource the work first to build demand before investing.
- Simplify for the Buyer: The industry often makes print too complex by putting the burden of file formatting and problem-solving onto the customer instead of bringing them solutions.
- Know Your Numbers: The biggest area print business owners overlook is understanding the nuts and bolts of their business, specifically knowing their costs and pricing for margin.
- The Power of Face-to-Face: While digital connections made during COVID were valuable, in-person trade shows remain essential for breathing life into industry networking.
- The Comfort Zone Debate: Contrary to popular belief, not everyone needs to leave their comfort zone; there is massive value in employees who are happy and productive right where they are.
- Long-Term Leadership: Alongside his new business, Mark has mapped out the next five years of his career taking on leadership roles within the IPIA, culminating in a future presidency.
- Print Mastermind Expansion: Mark is officially joining Colin and Jack to host upcoming sessions of the Print Mastermind community.
