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Maarten van Pijpen spent 15 years at Booking.com. a place where experimentation wasn’t a project.it was the culture. now he’s chief growth officer at Unravel.a travel app that feels like TikTok,but lets you book instantly. in his first 35 days, he:– chose an experimentation tool– lined up 10 exper…
Proven at brands like Kia, Montblanc, Blinkist, and Blacklane, Ioana’s framework shows how to implement experimentation that actually scales. Find it in this month’s newsletter: ⁠https://increaseconversionrate.substack.com/⁠ in this episode... Ioana has built experimentation programs across indus…
If you enjoy learning about these topics, follow our newsletter to get all the frameworks and insights: https://increaseconversionrate.substack.com/ in this episode… Talia Wolf has been shaping the CRO industry since its earliest days. she doesn’t just run experiments; she decodes how people mak…
get Luiza's playbook in our newsletter: https://increaseconversionrate.substack.com/ apply to work with us: https://the-initial.com/ in this episode... Luiza de Lange has taken companies from zero to over 100 experiments a year. she doesn't just run tests; she builds engines. currently leading …
How do you pitch 50 experiments a month? ...by making them impossible to refuse. Steal Grace Miller’s framework for "tiny loss" proposals that guarantee a "Yes" from even the most risk-averse clients, it's in this month's newsletter: https://increaseconversionrate.substack.com…
Sanggahan: Podcast dan karya seni yang disematkan pada halaman ini berasal dari Lucia van den Brink, yang merupakan milik pemiliknya dan tidak berafiliasi atau didukung oleh Listen Notes, Inc.