TENTANG EPISODE INI
Join Richard Wall, Marketing Campaign Manager at Spotler UK, and Kate Barrett, CEO of eFocus Marketing, in this insightful episode of the “Email and Beyond” Marketing Podcast.
The discussion delves into the intricacies of bringing empathy into email marketing, especially during sensitive seasons like Mother’s Day.
Listen in to discover:
- The Importance of Empathy in Email Marketing: Explore the significance of recognising the human experience behind events and the impact of marketing messages during sensitive times.
- Segmentation Strategies for Sensitive Seasons: Learn practical approaches to segmenting your audience, offering them choices, and respecting their preferences during emotionally charged periods.
- Balancing Empathy with Marketing Goals: Understand how brands can balance empathy and achieving their marketing objectives, particularly on occasions like Mother’s Day.
- Consistency and Value in Campaigns: Uncover the key role of consistency and delivering genuine value to build trust with your audience and ensure your brand remains a reliable and understanding presence.
Tune in for valuable insights beyond conventional email marketing practices, providing a roadmap for crafting empathetic and effective campaigns during emotionally nuanced seasons.
Inggris
Amerika Serikat
TRANSKRIP 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
CARI EPISODE TERDAHULU
Cari episode sebelumnya dari That Marketing Podcast.
EPISODE LAIN DALAM PODCAST INI
Why SEO should be the foundation of your content, not an after-thought. With Dave Oldacre of DO Digital.
Peter Turay Jr. takes us into the world of marketing agencies. We talk about client mindsets, the timescales it takes to see results, and what it takes to make an agency-client relationship work.
Gemma Butler, Marketing Director at the Chartered Institute of Marketing, shares her view on how marketing and marketers have been changed by the pandemic, and how they can move forward successfully.
Lorraine Ball, founder of The Digital Toolbox Club, shares insights into what user-generated content is, how to get it, and the pitfalls you need to be aware of.
Sanggahan: Podcast dan karya seni yang disematkan pada halaman ini berasal dari Spotler, yang merupakan milik pemiliknya dan tidak berafiliasi atau didukung oleh Listen Notes, Inc.
Sunting
Terima kasih telah membantu agar basis data podcast tetap terbaru
