TENTANG EPISODE INI
Kevin Lee interviews Chad Hickey, Founder and CEO at Givsly, a company working to reduce corporate "swag" waste while helping brands save money and becoming more sustainable. As he notes, "the swag industry is a $60 billion business and only 21 percent of that swag is kept. So you're talking about $50 billion in waste."
Kevin and Chad chat about Givsly's origin story, how cutting down on physical swag can save brands money, and what Chad expects to achieve by attending the Cannes Lions Festival. They explore whether it's better for a brand partnering with his platform to curate a short list of non-profits and non-profit categories from which consumers can easily choose, and chat about the degree to which brands are attracted to the Givsly platform because of money-saving potential vs. concerns relating to sustainability.
"We don't see people focus on one or the other," says Chad. "I think that people are starting to acknowledge that they have to broadly think about how they impact climate change."
Chad and Kevin discuss his experience enrolling nonprofits as Givsly channel partners, whether donation amounts in the Givsly platform can increase proportionate to a user's engagement, the degree to which gamification is being used, and Chad's hopes for 2023 and beyond.
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