TENTANG EPISODE INI
Geoff Atkinson and Connor Ray, CEO and Lead Engineer at Texo, explore AI in martech and content. Long-form content, such as podcast transcripts, holds a wealth of valuable insights, and AI has made the process of extracting these insights significantly more accessible. Texo leverages AI to extract value from long-form content, providing podcasters with automated quotes, highlights, social media posts, etc. Today, Geoff and Connor discuss creative content generation in martech. Show Notes
Connect With:
- Geoff Atkinson: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Inggris
Amerika Serikat
DALAM EPISODE INI
TRANSKRIP 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
CARI EPISODE TERDAHULU
Cari episode sebelumnya dari MarTech Podcast ™ // Marketing + Technology = Business Growth.
EPISODE LAIN DALAM PODCAST INI
eBay's SEO strategy needs to adapt for AI-driven search. Jordan Koene, CEO and Co-Founder of Previsible and former Head of SEO and Content Development at eBay, explains where he'd focus first. He prioritizes fixing eBay's authority problem by narrowing focus to core categories like collectibles, th…
Search optimization terminology is splintering into competing acronyms. Jordan Koene, CEO and Co-Founder of Previsible, previously led SEO and content strategy at eBay and served as CEO of Searchmetrics before building a practice that prepares enterprise brands for AI-driven discovery. He and the h…
68% of Google searches now end without a click. Jordan Koene, CEO and co-founder of Previsible, explains why that traffic isn't lost—it's been redistributed into channels traditional analytics can't see. He breaks down replacing click tracking with impression data and LLM crawl frequency, optimizin…
AI gives confident answers without the context to back them up. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where AI's missing context creates risk for go-to-market teams. She explains how GTM intelligence platforms fill gaps that generic AI models miss, why context depth ma…
FIFA covered every brand logo at the World Cup stadium, including Levi's. Jordan Koene, CEO and Co-Founder of Previsible, explains why the blackout backfired for the league and worked in Levi's favor. Koene breaks down how brand recognition functions as an AEO signal, and how Levi's silhouette logo…
Sanggahan: Podcast dan karya seni yang disematkan pada halaman ini berasal dari I Hear Everything, yang merupakan milik pemiliknya dan tidak berafiliasi atau didukung oleh Listen Notes, Inc.
Sunting
Terima kasih telah membantu agar basis data podcast tetap terbaru