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It's Q4, so Eric and Neil run through their business and marketing highlights and lowlights for the year. Eric's win was hiring AI-native people after learning he couldn't train everyone, and Neil's was the lowest churn in a long time. Neil explains bankruptcy clawbacks, where the lawyers always wi…
Some agencies win clients by inviting decision makers to Formula One boxes, but Neil prefers the way banks play the wine and dining game. Bank of America sent his CFO to a World Cup game with the hotel paid, and Wells Fargo offers suites and seats after the deal is done, just to say thanks. Then a …
Someone added $500K in ARR in a week by putting their app in ChatGPT plugins, and Eric wants Carrot, Answer the Public and Ubersuggest in there too. Neil says that at scale, plugins help retention more than revenue. He's also seeing clients arrive with business problems instead of asks, like revenu…
Eric built thumbnail, editing and posting skills, and his long-form YouTube videos went from about 500 views to 15,000 to 25,000. Some of the team wouldn't use them, so they had to let people go, and the one person who stepped up is now fixing the Marketing School channel's trends, thumbnails and 3…
Eric and Neil open with Tesla's Roadster flying car, which they treat as a marketing stunt that keeps Tesla in the conversation. The AI fluency gap follows, with Karpathy's funnel, where most people barely touch an LLM, and agents that still misfire. Next is X Money and the newsletter debate, then …
Sanggahan: Podcast dan karya seni yang disematkan pada halaman ini berasal dari Eric Siu and Neil Patel, yang merupakan milik pemiliknya dan tidak berafiliasi atau didukung oleh Listen Notes, Inc.