LIFEJACKET meets Gary Aspden | "Bez used to call me Gary adidas"

This week on LIFEJACKET, we present LIFEJACKET MEETS: Gary Aspden, recorded live at @adidasuk Manchester store on Market Street.Gary ‘adidas’ as he was known by the Mondays, the Roses and Oasis was, and is still one of the most important players in cementing adidas’ place within the world of music, football and fashion.Not only was he responsible for creating ongoing relationships with legendary musicians, actors and sports stars, but he’s also the man heading up the team behind the hugely popular adidas SPZL range which is still going strong after 11 years.On the eve of last week’s AW 2025 drop, Gary joined LIFEJACKET to discuss amongst other things how his adidas journey began, the unseen work that goes into putting together a range and the big one: What is his favourite adidas SPZL shoe? It’s a good one, and all filmed in front of a live SPZL studio audience.Hope you enjoy it. Apologies for the squeaky chairs! LIFEJACKET: Conversation keeps us afloatCreditsIan Sharp: Executive ProducerJason Maza: Executive Producer@sharphouseukJohn Fendley: Executive ProducerProducer: Sam Van Gelder - @svg1987DOP: Ben McCarthy - @benmccarthy_Camera. Ryan Day - @northerndaylightsCamera. Nick Thomson - @ncgt2004Camera. Julian Gill - @dideyeshutterSound: Pete bailey - @peteonsoundStills: Ben Benoliel @benolielEditor: Greg Emmerson @gregeditsSocial Media: Josh Allsopp @josh.allsoppThanks to the following@gary.aspden@adidasukPortia SmithBeth ReganWill WallEmily Chiltonadidas MCR store team,Dent Agency (event support)@blackhurstbackdrops@kcmanc@neil_bedford@andsonlondon